- LinkedIn Touts Major Engagement Boosts, Solid Ad Biz
MediaDailyNews, Colin Kirkland - Friday, October 31, 2025
Filling in a gap in its previous earnings report, Microsoft has announc ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- LinkedIn Ad Spend Forecast To Surge Through 2027
MediaDailyNews, Colin Kirkland - Tuesday, October 21, 2025
LinkedIn has been projected to see ad revenue surges through 2027, accordi ...
- LinkedIn Must Face Video Privacy Claims, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, October 21, 2025
Siding against LinkedIn, a federal judge refused to dismiss a class-action complai ...
- LinkedIn Bucks The Tide: Social Network Sues Alleged Content Scrapers
Publishing Insider, Ray Schultz - Sunday, October 5, 2025
LinkedIn alleges that defendants in the case facilitate the scraping of Linked ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Bespoke AI: New Tool Is Designed To Drive 1:1 Personalization
Email Insider, Ray Schultz - Monday, September 22, 2025
Personize has natively built its new offering inside HubSpot. ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- TikTok Limits Hashtags As Algorithms Become More Sophisticated
MediaDailyNews, Colin Kirkland - Thursday, August 21, 2025
TikTok is warning frequent users that they can only use up ...
- LinkedIn Expands Thought Leader Ads To Sponsored Events
MediaDailyNews, Colin Kirkland - Thursday, August 14, 2025
To expand its Thought Leader Ads offerings and boost engagement around created-ma ...
- Boss Publishing Launches Digital Magazine For Techies
Publishers Daily, Ray Schultz - Monday, August 11, 2025
The bimonthly digital publication for tech leaders serves CTOs, CIOs, CISOs, a ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- LinkedIn Addresses User Concerns Over Feed Algorithm
MediaDailyNews, Colin Kirkland - Monday, July 21, 2025
Recent complaints of outdated posts in users' main feed highlight a potenti ...
- Microsoft Advertising Discerns Word Choice, Syntax
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has be ...
- LinkedIn, Subscriber Battle Over Video Privacy
MediaDailyNews, Wendy Davis - Tuesday, June 17, 2025
LinkedIn is pressing a judge to dismiss a class-action complaint by ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership
MediaDailyNews, Colin Kirkland - Thursday, June 5, 2025
The new ad products and partnership are focused on helping B2B markete ...
- Microsoft's Job Cuts To Directly Impact LinkedIn Workforce
MediaDailyNews, Colin Kirkland - Wednesday, May 14, 2025
Microsoft says LinkedIn employees will be affected, but has yet to na ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
Performance Marketing Insider, Laurie Sullivan - Monday, May 12, 2025
Since launching the Wire Program in 2024, advertisers have seen 130% high ...
- Journalistic Wingman: Reporters Rely Heavily On Input From PR Flacks
Publishing Insider, Ray Schultz - Wednesday, May 7, 2025
Journalists form working relationships with PR people, but most will reject irreleva ...
- Highlight Reel: Social Media Giants Report Q1 Earnings
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
Some of the biggest social media companies reported Q1 2025 earnings la ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'
MediaDailyNews, Colin Kirkland - Wednesday, April 23, 2025
LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- LinkedIn Earns MRC Accreditation For Video Ad Metrics
MediaDailyNews, Colin Kirkland - Wednesday, April 16, 2025
LinkedIn is expanding its partnership with the MRC accreditation audits to inclu ...
- LinkedIn Tests Video Trends Feature In U.S.
MediaDailyNews, Colin Kirkland - Monday, April 7, 2025
LinkedIn is pushing its in-app video-sharing capabilities further by organizing video conte ...
- LinkedIn Shifts Global Account To Publicis Media
MAD, Steve McClellan - Thursday, April 3, 2025
LinkedIn, part of Microsoft, spends an estimated $250 million on annual measur ...
- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- LinkedIn User Claims Platform Disclosed Video Viewing History To Meta
MediaDailyNews, Wendy Davis - Thursday, February 6, 2025
A LinkedIn paid subscriber claims in a new lawsuit that the compa ...
- LinkedIn Takes On TikTok With New Vertical Video Features
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
LinkedIn is doubling down on video, its fastest-growing in-app element - testi ...