- Kit Kat To Double Media Spend Chasing Lost Sales
Around the Net In MAD London, Sean Hargrave - Tuesday, January 13, 2015
Kit Kat is doubling its media spend in 2015 with the laun ...
- AA/Warc Report Downgrades UK Ad Growth Slightly
Around the Net In MAD London, Sean Hargrave - Tuesday, January 13, 2015
The Advertising Association's forecast for ad spend growth in the UK th ...
- Official -- Black Friday Hindered Retail, But Gave Bars A Festive Tonic
London Blog, Sean Hargrave - Tuesday, January 13, 2015
Experts have now worked out what the average Brit knew all alon ...
- Confused.com Takes BRIAN The Robot To The Cinema
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Confused.com has penned a one-year partnership for the Family Gold Spot acro ...
- UTV Considers British Local Radio Selloffs But Will Keep Hold Of TalkSport
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Northern Irish broadcaster Ulster TV (UTV) has admitted that it is consideri ...
- Apple To Raise App Prices Across EU
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Apple is set to raise the price of apps for consumers ...
- Adidas Unveils Superstar Shoe Campaign with David Beckham, Rita Ora And Pharrell
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Adidas has unveiled a contrarian campaign for its 'Superstar' shoe, with bra ...
- London Business School Calls Planning And Buying Review
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
The London Business School is calling a media planning and buying revi ...
- Omnicom Clients Miss Out On Celebrity Big Brother Strong Audiences
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Omnicom Media Group is expected to be feeling the pressure this we ...
- 'The Times' Was The Only Title To Increase December Sales
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
"The Times" finished 2014 by being the best-performing national newspaper in ter ...
- HSBC Relaunches Advance Accounts Through Social Media Videos
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
HSBC is using the relaunch of its Advance current account to pu ...
- Anyone Got a Clue What Adidas' Latest Campaign Is About?
London Blog, Sean Hargrave - Monday, January 12, 2015
Adidas' latest campaign for its Superstar shoes sums up Friday's "MAD Londo ...
- Facebook Reveals Branded Videos Trebled Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
The social network announced Wednesday that the amount of video produced ...
- Three In Four Campaigns Underperformed Last Year
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Three-quarters of marketing strategies and ad campaigns underperformed last year because markete ...
- TCL To Revive Palm Mobile Brand
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Chinese company TCL Communication has acquired the trademarks for legacy mobile bra ...
- NUJ Calls For Express Newspapers Sell Off
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
The National Union of Journalists (NUJ) has requested that Richard Desmond se ...
- Apple Store Starts New Year With Record Profits
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
Apple's App Store saw record profits in the first week of Janua ...
- TalkTalk To Drop Blinkbox Branding
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
TalkTalk is set to drop the Blinkbox brand, after agreeing to acqui ...
- E.ON To Consolidate Advertising And CRM Accounts
Around the Net In MAD London, Sean Hargrave - Friday, January 9, 2015
E.ON, the energy provider, is taking advantage of a scheduled review ...
- Dear Advertiser, What Is It Exactly You Want From Us?
London Blog, Sean Hargrave - Friday, January 9, 2015
Three in four campaigns are underperforming for two main reasons. Not on ...
- Beating The Bots -- 3 Top Tips To Success
MAD London, Rachel Powney - Friday, January 9, 2015
Understanding fraud, insisting on transparency and measuring results accordingly will help bran ...
- Tesco Sells Blinkbox, Considers Dunnhumby Options
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Tesco has sold Blinkbox and Tesco Broadband to TalkTalk for an estimat ...
- Advertisers And Tech Companies To Collaborate On Internet Of Things Standards
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Advertisers and service providers are joining forces to standardise the complex Intern ...
- Ikea Reviews Its Marketing Suppliers
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Ikea is meeting with agencies to discuss its advertising requirements as pa ...
- Canon Seeks Digital Agency
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Canon is looking for a digital agency. A company spokesman said: " ...
- Pepsi Taps Into Millennials And Social
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Pepsi is tapping into the social media-savvy 16 to 25 age gro ...
- Amnesty Targets 'Slacktivists' To Get Involved
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
Amnesty International is making a push to bring more "coherence" to t ...
- Twitter Hashtag Trends Show Support For Paris Murder Victims
Around the Net In MAD London, Sean Hargrave - Thursday, January 8, 2015
The morning after the Paris shootings, three of the top four trendi ...
- Is Google Getting A Warning From Tesco?
London Blog, Sean Hargrave - Thursday, January 8, 2015
Google just might want to look at the Tesco story. Its demi ...
- Sainsbury's Beats John Lewis To Most Watched Festive Ad On YouTube
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
The Sainsbury's Christmas ad recreating the first World War festive truce w ...