- Aviva Reviews GBP60m Global Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
The insurance giant is understood to be meeting more than a ha ...
- Publicis, Grey Compete For Consolidated Global Fairy Liquid Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
Publicis Worldwide currently holds the U.S. account, while WPP's Grey handles t ...
- Apple Watch Dominating Smartwatch Sales
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
The Apple Watch seized a sizable share of the global smartwatch mark ...
- Latest Bellwether Figures -- Abandon Hope Or Steady As She Goes?
London Blog, Sean Hargrave - Thursday, January 14, 2016
Marketers' confidence is down but if interest rate rises are gradual, t ...
- Millennials Are Replacing Traditional Pay TV With YouTube And Netflix
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Young YouTube and Netflix addicts are unlikely to revert to more tradition ...
- BuzzFeed Broke UK Advertorial Rules, Says ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
BuzzFeed has broken the UK advertising rules for failing to make ...
- Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And Understanding
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Marketers are increasingly buying mobile programmatically but there is a "clear disconnec ...
- Weetabix Hands Digital And CRM Brief To The Real Adventure Unlimited
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Bristol-based The Real Adventure Unlimited has been tasked with creating and executi ...
- Proximity London Wins Skoda CRM Account
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Proximity will be tasked with looking after all of Skoda's UK dire ...
- MediaCom Signs Emotion Tracking Partnership With Realeyes
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Global brands including Coca-Cola, Volkswagen, and P&G could benefit from emotion-tracking technolo ...
- Apple Strikes Off In-App Ad Blocker (Again)
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Been Choice, an ad blocker whose fortunes have reflected the attitude ...
- BBC To Set Up Online Scottish Channel
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Tony Hall, the director general of the BBC, has indicated the corporati ...
- Mobile Programmatic -- The Big Question Nobody Is Asking
London Blog, Sean Hargrave - Wednesday, January 13, 2016
Research showing a disconnect between tech and marketers is one thing, b ...
- 'Mirror' Journalists Working On Cut-Price Daily
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
A team of "Mirror" journalists have been seconded to work on ...
- David Bowie On Working In Adland - 'I Loathed It'
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
In July 1963 a young David Jones enlisted in the only nine-to-fi ...
- Bayern Munich Teams Up With Yahoo Sport To Spread Brand Awareness
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
Bayern Munich has announced a new partnership with Yahoo Sports in ...
- This Girl Can Gets 2.8m Women More Active
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
It's a year to the day since Sport England released the Th ...
- Rupert Murdoch Announces Engagement To Jerry Hall In Times Classifieds
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
News Corp proprietor Rupert Murdoch has announced his engagement to ex-supermodel a ...
- Campaign Pays Tribute To Bowie's Ads Through The Years
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
Bowie rose to fame in the 60s with the launch of h ...
- Is Disney Planning A Children's Wearable?
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
The media giant launched #HealthilyEverAfter yesterday, a push to reach two-thirds ...
- Disney Should Bring Wearables To Kids -- Think Fitbit Meets Wii Fit
London Blog, Sean Hargrave - Tuesday, January 12, 2016
A Disney wearable could transform gaming and activities for kids -- li ...
- FA Seeks To Widen Its Appeal
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Now that the FA Cup 3rd round has kicked off, the FA ...
- Channel 4 Increases Audience Share For First Time In A Decade
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Channel 4 appears to have turned a corner last year with sho ...
- Making Sense Of Twitter's Conversational Ads
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Conversational Ads is a new advertising format from Twitter that enables bran ...
- Publicis Set To Win Morrison's Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
According to sources, Publicis is still waiting for the win to ...
- Heineken Launches Global Campaign Telling Men To Drink Less
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
The ad, called "moderate drinkers wanted," was created by Publicis Italy a ...
- Burberry Goes Live On Apple TV
Around the Net In MAD London, Sean Hargrave - Monday, January 11, 2016
Burberry has announced its arrival on Apple TV and will mark t ...
- The FA Could Learn From Biz Stone's Prediction On Good Deed Marketing
London Blog, Sean Hargrave - Monday, January 11, 2016
FA can't compete with the Premier League on money, so marketing succe ...
- Bird's Eye Hands Social To Recipe
Around the Net In MAD London, Sean Hargrave - Friday, January 8, 2016
The agency will work on social media, content creation and digital campaign ...
- AB InBev Focuses On Low And Alcohol-Free Beer
Around the Net In MAD London, Sean Hargrave - Friday, January 8, 2016
The focus on lower-alcohol and alcohol-free options fits in with AB InBev ...