Proximity will be tasked with looking after all of Skoda’s UK direct consumer communications. The first campaign is expected to run in February. Earlier this month, Skoda stripped AIS London of its UK digital advertising account, handing it to Fallon London without a pitch process. Fallon already looks after Skoda’s UK and European above-the-line advertising. Proximity now works with Volkswagen Group on four different briefs: Skoda, Volkswagen Passenger Car, Volkswagen Commercial Vehicles and Seat.