- Lincoln Readies Product, Customer Service Revolution
Marketing Daily, Karl Greenberg - Tuesday, April 3, 2012
"We are taking this wonderful brand and reinventing it in the 21 ...
- Most Metro Lincoln Dealers Ready For Upgrade
Marketing Daily, Karl Greenberg - Monday, April 2, 2012
Lincoln, which will get a lot of attention this year from pare ...
- Bentley And Rolls Royce In India
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
Forget the one percent, this is the one-hundredth percent. Bentley Motors Lt ...
- Staying Luxurious In Non-Luxurious Times: The Digital Formula for Luxury
Engage:Affluent, Kyle Priest - Wednesday, March 14, 2012
In this new economy of abundant choice and access, is it enou ...
- Cameron Diaz Named Face of Tag Heuer
Marketing Daily, Sarah Mahoney - Monday, March 12, 2012
Now in its 40th year, Baselworld provides the perfect backdrop for bra ...
- Pandora: Luxury Marketer Makes Jewelry Social
Marketing Daily, Sarah Mahoney - Thursday, March 8, 2012
When it comes to jewelry, women want to share. At least that ...
- Q&A: Jaguar's Pryor Says The Brand Is 'Alive'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Jaguar's new global campaign, "Alive," is the biggest campaign for the bra ...
- Mercedes-Benz Focuses On Icons
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremo ...
- Cartier's "Painted Love," Deconstructed
Video Critique, Larry Dobrow - Tuesday, February 14, 2012
It's Valentine's Day, the day in which Big Chocolate, Floriculture Inc. a ...
- Maybach: Mercedes-Benz' $500,000 'Oops'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Mercedes-Benz had some very lofty hopes for the Maybach, the super-luxury c ...
- Damn Few: Audi R8 GT Spyder
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Audi says it plans to import only 50 copies of the hand-bui ...
- Luxury Sales In China
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Luxury sales in the West are recovering from the global recession, b ...
- Audemars Piguet Launches Global Campaign
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Haute horology brand (that's "expensive watch" for the 99%) Audemars Piguet ...
- For Tiffany, Less Holiday Sparkle
Marketing Daily, Sarah Mahoney - Wednesday, January 11, 2012
When it came to high-end spangles, consumers hit the brakes moving in ...