- China Biggest Market For VW Luxury
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 5, 2012
China has replaced the United States as the biggest market for luxu ...
- Luxury Brands Go To Print
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Maybe brands like Cartier, and Oscar de la Renta are reading repor ...
- The Richer You Are, The More You Read Print
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Should marketers of luxury products be doing more print advertising? It couldn ...
- Burberry's Upmarket Move Failing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 18, 2012
Burberry is attempting to move upmarket with things like $300 T-shirts, $3,0 ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Macy's Announces Dramatic Luxury Expansion
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
Macy's, which has been raising plenty of dust with the ongoing $4 ...
- Luxury Marketers Moving To Digital Advertising
Research Brief, Jack Loechner - Thursday, September 6, 2012
According to Martini Media, teamed with Digiday to poll marketers and ...
- Lincoln To Build Presence In China
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
The Dearborn, Mich. automaker says the move to put Lincoln in Chi ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- BMW, Mercedes-Benz Ready Product Blitzes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Locked in a global battle for the growing luxury market, both B ...
- Mercedes-Benz Goes Super High End In Miami
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
Mercedes-Benz Fashion Week Swim is back again in Miami. The program, whi ...
- Nordstrom Takes Manhattan
Marketing Daily, Sarah Mahoney - Sunday, July 1, 2012
How many $600 handbags can one city stand? That's the big questi ...
- Consumers' Less Lavish Return To Luxury
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Luxury is back, but with some caveats. For one thing, affluent consume ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Ford Reveals A Luxury F-150
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
Ford Motor Co. today unveiled a luxury version of its best-selling F-1 ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its li ...
- Courting the Digitally Demanding Affluent Market
Media Magazine, Gail Belsky - Wednesday, June 6, 2012
There was a time not long ago when exclusive brands were afra ...
- Luxury Category Is Mixed Bag Of Numbers
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
Kantar Media Compete, with an assist from Autodata, says Mercedes led t ...
- Lexus Looks For Big Sales Boost
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
Lexus hopes new products help it recover from last year's sharp sal ...
- A Luxury Kia?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Who knows where this leaves Hyundai, but its Korean sibling, Kia, h ...
- The Affluent Male Is An Online Shopper
Research Brief, Jack Loechner - Thursday, May 31, 2012
According to a new survey by iProspect. "The Affluent Male: What H ...
- Barneys New York Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
The new Barneys New York Web site allows customers to share the ...
- Nordstrom Is Tops In Luxury Brands
Marketing Daily, Sarah Mahoney - Thursday, May 10, 2012
"The consistency is kind of astounding," Luxury Institute CEO Milton Pedraza tel ...
- Q&A: Audi's Success Transcends Numbers
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
In the first segment of this two-part interview, Scott Keogh, VP ...
- Apps Make Affluent Feel 'Connected' To Their Luxury Brands
Mobile Marketing Daily, Steve Smith - Monday, April 30, 2012
The rich are different. While affluent device owners embrace luxury brand app ...
- No, You Aren't Seeing Double...
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Paul Eisenstein knows a lot more about this side of things th ...
- Hilton Appoints Marketing VP
Marketing Daily, Tanya Gazdik - Monday, April 16, 2012
Hilton Worldwide Luxury Brands has appointed Stuart Foster as vice president ...
- Maximize Luxury Advertising In The Social Sphere
Online Media Daily, Skip Brand - Monday, April 16, 2012
It's important for brands that want to reach the affluent audience ...
- 8 Things To Know To Engage Affluent Chinese Tourists
Engage:Affluent, Patricia Pao - Wednesday, April 4, 2012
The U.S. (and France) is a shopper's paradise for the Chinese. T ...