- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- T-Mobile To Host 1-Day Smartphone Sale
Marketing Daily, - Tuesday, September 20, 2011
To promote is Unlimited Value pricing plans, T-Mobile is offering a one-d ...
- Deutsche Banks On MDC, Predicts 15% Growth
MediaDailyNews, Steve McClellan - Tuesday, September 20, 2011
Wall Street firm Deutsche Bank said it was raising its profit a ...
- Without Manning, Who Is The NFL's (Next) Marketing MVP?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Barry Janoff mulls who's next among NFL MMP's (most marketable players): T ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- Michaels Settles False Advertising Investigation
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
The New York State Attorney General's Office has reached a $1.8-million settleme ...
- Wal-Mart CEO Talks Economy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Wal-Mart's chief executive says short-term economic fixes could work, but job creati ...
- Facebook Boosts Diageo Advertising Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans ...
- Thacker, Ex Of Target, Goes To NPO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Robert Thacker, former CMO at Target, has been appointed executive director f ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- Kia Wants YOU To Shuffle
Marketing Daily, - Monday, September 19, 2011
Kia says its shufflin' "Share Some Soul" ad campaign that brings ba ...
- Industry Releases Digital Marketing Measurement Solution
Marketing Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Netflix Spins Off DVD Service
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
The name Qwikster was chosen because it refers to quick delivery. The ...
- Consumers Panic About Economy, Trim Spending
Marketing Daily, - Monday, September 19, 2011
A new survey from Bankrate reports that 40% of Americans have trimm ...
- NASCAR Signs Trio Of Sponsors For Vegas Promo
Marketing Daily, Karl Greenberg - Monday, September 19, 2011
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Fo ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- Customer Experience Management: Extinction Bound?
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
Customer experience management (CEM) is in danger of being "misunderstood into extinction ...
- Ally Bank Launches 'People Sense' Campaign
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
Ally Bank is launching its first new ad campaign in almost exact ...
- Esurance Selects Leo Burnett
Marketing Daily, - Monday, September 19, 2011
Esurance has selected Leo Burnett Chicago as its new agency of reco ...
- Automakers Increase Mobile Ad Spending
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Automakers are moving into the mobile media market, particularly with location-based program ...
- Brain Drain: Neuro Researcher EmSense Goes On The Block
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2011
EmSense, a leader in the promising field of neuromarketing research, is ...
- UBS Halts Ad Campaign In Wake Of Scandal
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
So much for the ironclad equity of Swiss banks. UBS saw i ...
- So, What Is The Best Selling Car In Botswana?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
You might want to bookmark this site if you plan on attendi ...
- WPP Kantar Acquires GMI To Enhance Online Research
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
WPP's media and market research subsidiary Kantar has acquired Seattle-based research fi ...
- Video Expansion: Exponential Interactive Buys AdoTube
Online Media Daily, Gavin O'Malley - Tuesday, September 13, 2011
Shopping for a video ad network? Then consider the field officially le ...
- AOL Eyes Yahoo For Possible Merger
Online Media Daily, Gavin O'Malley - Friday, September 9, 2011
In the wake of Carol Bartz's ousting, AOL chief exec Tim Armstro ...
- Report: Zagat Sold For Under $66M
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 9, 2011
While terms of the deal were not disclosed, TechCrunch insists that Goog ...
- CrowdGather Acquires Yuku, Gains 8M Monthly Visitors
Online Media Daily, Gavin O'Malley - Thursday, September 8, 2011
Online forum operator CrowdGather on Thursday announced the acquisition of community-building platfo ...
- Google Buys Zagat To Support Mobile Local
Online Media Daily, Laurie Sullivan - Thursday, September 8, 2011
Google acquired the review and ratings service Zagat Survey, known for supporti ...
- SapientNitro Acquires DAD, Gains 'Proprietary' Measurement
Online Media Daily, - Thursday, September 8, 2011
SapientNitro this morning announced the acquisition of London-based independent digital and dire ...