- MSN Taps Rodale For Wellness Site
Online Media Daily, Gavin O'Malley - Wednesday, May 26, 2010
MSN on Wednesday announced a partnership with Men's Health publisher Rodale ...
- Macy's Ad Gets Digital Mag Play
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
In an early example of how a major fashion retailer is worki ...
- 'Adweek' Fails To Deliver Agency Report Cards
MediaDailyNews, - Friday, May 21, 2010
Adweek Editor in Chief Mike Chapman says for the first time ...
- 'TV Guide' Shares Content With TV Guide TV, Site
MediaDailyNews, Erik Sass - Friday, May 21, 2010
After a tumultuous divestment, separation and a total makeover of the pri ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, A ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Meredith: E-Readers Can Save Money, Revitalize Titles
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Magazine publishers seem determined not to offer e-readers material for free. Meredi ...
- Mag Bag: Magazine Audience Numbers Stabilize
MediaDailyNews, Erik Sass - Thursday, May 20, 2010
The total audience for consumer magazines remained more or less stable fr ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Monthly Mags Ad Pages Up 5% For 2Q
MediaDailyNews, Erik Sass - Wednesday, May 19, 2010
Monthly magazines saw total ad pages grow 7.9% in June and 4. ...
- Bon Appétit, Kraft Create Corner Takeover Ads
Around the Net In Media, Fern Siegel - Monday, May 17, 2010
With print ad dollars increasingly harder to come by, publishers are n ...
- Sherwin-Williams Brings Color Chips To Life
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
Three 30-second television spots take viewers into landscapes and cityscapes bursting wi ...
- Conde Nast Considers WTC Move
MediaDailyNews, - Thursday, May 13, 2010
Glam publisher Condé Nast has been talking to the Port Authority ...
- Mag Bag: 'Consumer Reports' Launches Mobile Site
MediaDailyNews, Erik Sass - Thursday, May 13, 2010
Consumer Reports is joining the mobile stampede with a new mobile W ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- Enterprise: Print Struggles, Doomsday Forecasts
MediaDailyNews, Erik Sass - Tuesday, May 11, 2010
Traditional media fortunes diverged sharply over the last five years. While neith ...
- 'Discover' Mag Up For Sale
Around the Net In Media, Fern Siegel - Monday, May 10, 2010
Discover Magazine is for sale; the first round of bids are d ...
- Mexican Billionaire Increases 'NYT' Stake, Eyes 'Newsweek'
Around the Net In Media, Fern Siegel - Sunday, May 9, 2010
Mexican billionaire Carlos Slim is wheeling and dealing his way through t ...
- 'Variety' Saves Juice For Print
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
Variety has settled on a strategy to change its declining fortunes, a ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Simmons, Affinity Team Up: Make Run At MRI
MediaDailyNews, Joe Mandese - Friday, May 7, 2010
One time magazine audience measurement firm Simmons is getting back into t ...
- Mag Bag: LHJ Brings 'Marriage' To Game Show Net
MediaDailyNews, Erik Sass - Thursday, May 6, 2010
Marriages are always compelling subject matter -- especially when they go awr ...
- ShopSmart ;)
Magazine Rack, Fern Siegel - Thursday, May 6, 2010
ShopSmart;) , a nifty Consumer Reports shopping guide, presents helpful, easy-to-understand informatio ...
- Time Warner: TV, Mags Profits Zoom
MediaDailyNews, David Goetzl - Wednesday, May 5, 2010
Time Warner CEO Jeff Bewkes touted a strong first quarter at Ti ...
- Newsflash: 'Newsweek' Up For Sale
MediaDailyNews, Erik Sass - Wednesday, May 5, 2010
Recent glimmers of hope for consumer magazines came too late for
Newsweek- Apple Sells 1 Million iPads, Plug For Mags, Newspapers
MediaDailyNews, Erik Sass - Wednesday, May 5, 2010
In the four weeks since the iPad went on sale on Apr ...
- U.S. Trust Asks 'What Is Worth?'
Marketing Daily, Tanya Gazdik - Tuesday, May 4, 2010
The campaign is aimed at "ultra high net worth individuals and famili ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Hackett To President, ASME
MediaDailyNews, - Tuesday, May 4, 2010
Larry Hackett, managing editor of People, was elected president of the Americ ...
- How 'New Yorker' Faces Web Challenges
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
As The New Yorker's first Web editor, Blake Eskin has led t ...