- Tribune Interactive Promotes 2 Execs
MediaDailyNews, - Friday, July 30, 2010
Tribune Interactive promoted Tim Dukes to vice president/interactive marketing and Andy Friedm ...
- Guinness World Records, Omnicom Partner For Marketing Events
MediaDailyNews, David Goetzl - Friday, July 30, 2010
A unit of the Guinness records company is setting up shop ...
- Young Latinos Lag In Mobile Use, But Boast Big Buying Power
MediaDailyNews, Erik Sass - Friday, July 30, 2010
Young Latino adults don't use mobile devices to socialize and communicate wi ...
- Geomentum Taps Forrester's Bradner As President, Will Accelerate Momentum
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Geomentum, the hyper-local media and marketing unit within Interpublic's Mediabrands division, h ...
- Marketers Finally Turn Toward Metrics
Online Media Daily, Laurie Sullivan - Wednesday, July 28, 2010
One-third of U.S. companies plan to maintain or increase marketing budgets ...
- Metrics That Help Catch Lightning in a Bottle
Metrics Insider, Pat LaPointe - Tuesday, July 27, 2010
Of all the marketing jargon that's penetrated our brains, I think t ...
- Just An Online Minute... Media Whiz Delivers The Best Of Summer Boardwalks (Freaks Optional!)
Just An Online Minute, Kelly Samardak - Friday, July 23, 2010
Within two minutes of entering last night's party with its wraparound de ...
- CBS Outernet Adds 4,100 GameStop Locations
MediaDailyNews, Erik Sass - Wednesday, July 21, 2010
CBS Outdoor's digital out-of-home division, CBS Outernet, has completed the expansion ...
- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...
- Site-Specific: USA Network Expands 'Characters' Marketing
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
Expanding its "Characters Welcome" marketing campaign online, USA Network will start ...
- NBCU Taps 'CMO' Kessler For Cross-Platform Sales
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Michele Kessler, the former head of global chocolate strategy at Mars, wi ...
- Fiesta Movement Cars Hit The Dirt
Marketing Daily, - Friday, July 16, 2010
Ford is putting 43 of the Fiesta compact cars it has be ...
- Ben & Jerry's Targets Boston For Summer Freebies
Marketing Daily, - Friday, July 16, 2010
In a bid to boost its Boston sales and promote two n ...
- Alcohol: At-Home Upticks As On-Premise Dips
Marketing Daily, Karlene Lukovitz - Friday, July 16, 2010
While more consumers are opting to consume alcoholic beverages at home rath ...
- Ford Promotes Farley, Plans To Bring Volvo Into Fold
Marketing Daily, Karl Greenberg - Friday, July 16, 2010
Ford Motor is making big management changes to promote its "One For ...
- Mattel Sales Up, Launches American Girl 'Shine On Now'
Marketing Daily, Sarah Mahoney - Friday, July 16, 2010
Propelled by strong sales in its "Toy Story 3'" and Hot Whee ...
- Apple Tries To Placate Perturbed iPhone Customers
Marketing Daily, Mark Walsh - Monday, July 19, 2010
Apple will give iPhone 4 customers a free protective case, or "bumper ...
- Reckitt Benckiser Launches Branded Social Game
Marketing Daily, Aaron Baar - Friday, July 16, 2010
Anyone who's had a Facebook friend playing "Farmville," "Mafia Wars" or "Caf ...
- FTC Action: Nestlé Pulls Boost Kid Essentials Ad Claims
Marketing Daily, - Friday, July 16, 2010
As part of a settlement with the Federal Trade Commission, Nestlé Healthca ...
- Discovery Taps Vitale To Lead Marketing For Oprah Net
MediaDailyNews, David Goetzl - Friday, July 16, 2010
After bringing in outsiders and enduring a series of rotating execs, Discove ...
- NFL Kicks Tires, Renews Deal With Bridgestone For Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Aon Manchester United Jersey Unveiled In Chicago
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Cinnabon Wafting Toward Reinvention As Bakery-Cafe
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
Elissa Elan reports that Cinnabon, the 25-year-old chain known for its cinnam ...
- Cig Makers Try To Prevent Ban On Menthol Flavoring
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
The cigarette industry disputed critics who say that menthol flavoring increases t ...
- Coke Capitalizes On Social Media Buzz
Marketing Daily, Karl Greenberg - Thursday, July 15, 2010
Coca-Cola is free. No, not in calories or caffeine, but the med ...
- Audi Focuses On Making Premium Leap
Marketing Daily, Karl Greenberg - Thursday, July 15, 2010
Audi has spent several years building brand awareness and consideration in t ...
- As BP 'Fix' Looms, Mistrust Still Growing
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
Even as the world watches to see if BP's new cap c ...
- Diageo N.A. Creates New Senior Positions
Marketing Daily, - Thursday, July 15, 2010
Diageo North America has announced the creation of two new senior positio ...
- Study: Drug Ads Educate, Inform
Marketing Daily, Aaron Baar - Thursday, July 15, 2010
Those warnings of all the side effects that can arise from prescripti ...
- Survey: Food, Beverage Execs Cautiously Optimistic
Marketing Daily, Karlene Lukovitz - Thursday, July 15, 2010
Senior executives in the food and beverage industry expect to see reven ...