"What's
happening specifically in the malls is traffic is going down and we need to increase the amount of customers who stop in front of our stores," Cinnabon president Gary Bales tells Elan. "We need to do
that by reinventing the brand over the next three years; that's what we're working on now."
Breakfast sandwiches will be made in-store with Cinnabon dough and feature eggs, cheese and
sausage or bacon, or just egg and cheese and going into test in Houston next month. The combo meals will feature blueberry muffins, hash browns and coffee or orange juice as side items. Lunch/snack
categories will go into testing toward the end of summer. A third component in Cinnabon's transformation is a beverage program that includes espresso-based drinks.
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