- Juiced
Real MAD, Stan Mack - Monday, October 20, 2014
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- Marketers Agree: Data, Analytics Key In Marketing - But Not All Use It
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Marketers want -- even need -- data and analytics, but perhaps th ...
- Troberman Named CMO For iHeartMedia
MediaDailyNews, Fern Siegel - Wednesday, October 15, 2014
After raiding Mediabrands for Tim Spengler a year ago, iHeartMedia has nam ...
- License To Bill: Meredith Gets Rights To 'Martha Stewart Living'
MediaDailyNews, Erik Sass - Wednesday, October 15, 2014
It's one of the biggest shakeups in the magazine business so f ...
- Homewood Suites Studies Business Travelers
Marketing Daily, Tanya Gazdik - Tuesday, October 14, 2014
The majority of business travelers relax by participating in and spending mon ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, ...
- "One Chance" Gets Extended Free Showing On Yahoo After Miserable Premiere Weekend Grosses
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
The Weinstein Co. made a deal with Yahool allowing it to stre ...
- Attribution Not Connecting To Marketing Strategies
Research Brief, Jack Loechner - Friday, October 10, 2014
Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Chann ...
- The YouTube Stars That 'Nobody' Knows
VidBlog, P.J. Bednarski - Friday, October 10, 2014
Tens of millions of young YouTube viewers have tight relationships with ...
- IPG's PR Shop Weber Shandwick Launches A Full-Service Ad Agency
MAD, Steve McClellan - Wednesday, October 8, 2014
The move marks a continued blurring of the lines between traditional ...
- WPP And Major Brands Back New Social Platform To Promote Sustainability
MAD, Steve McClellan - Tuesday, October 7, 2014
The platform, called Collectively was developed by VICE Media's creative services divisio ...
- Dodge Brings Back Founding Brothers For Challenger
Marketing Daily, Karl Greenberg - Sunday, October 5, 2014
Chrysler Group has made it a strategic point to try to p ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Marketers' Challenge: How To Slay The Marketing SERPENT
Online Spin, Maarten Albarda - Monday, October 6, 2014
I was in Athens, Greece last week. I am not telling y ...
- Redbox Instant Will Instantly Disappear This Week
Around the Net in Video, P.J. Bednarski - Sunday, October 5, 2014
Verizon and Outerwall, Inc., joint partners since 2012 in Redbox Instant's effo ...
- Exponential Reveals The Real Millennial
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 3, 2014
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Wee ...
- Marketers Must Go Multicultural
Marketing Daily, Karl Greenberg - Friday, October 3, 2014
Forget the digital divide when it comes to mobile and social medi ...
- Media/Marketing Deals Continue To Rise In Value Through Q3
MediaDailyNews, Wayne Friedman - Thursday, October 2, 2014
Media and marketing deal-making continued to rise in the first three mont ...
- Ad Trade Groups To Form New Anti-Fraud Unit
MAD, Steve McClellan - Wednesday, October 1, 2014
This new collective organization will build upon the initial work laid o ...
- Nigel Morris: Digital is Dominant - Innovate Or Die
MAD, Steve McClellan - Wednesday, October 1, 2014
While digital convergence has been talked about for years, Morris said th ...
- Ad Trade Groups To Form New Anti-Fraud Unit
Marketing Daily, Steve McClellan - Thursday, October 2, 2014
This new collective organization will build upon the initial work laid o ...
- Pepsi Launching True, With Both Stevia And Sugar, On Amazon.com
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 2, 2014
The Cola Wars have truly become a jungle out there with Pep ...
- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- Partners + Napier Named AOR For BMW Group Financial Services
MAD, Larissa Faw - Friday, September 26, 2014
The agency, part of Project: Worldwide, won the assignment after a form ...
- If Your CMO Is Not On Social Media, Find A New CMO
Online Spin, Kaila Colbin - Friday, September 26, 2014
Last week, my MediaPost colleague Catharine Taylor wrote a post wondering w ...
- More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
Social Media Insider, Catharine P. Taylor - Friday, September 26, 2014
Here we have an industry falling over itself to reach younger demographi ...
- Merial Promotes World Rabies Day
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2014
Merial is encouraging dog owners to participate in the alliance's "Me a ...
- The Metaphysical Corporation = The Death of Capitalism?
Performance Marketing Insider, Gord Hotchkiss - Thursday, September 25, 2014
Something strange is happening to companies. More and more, their business ...
- Publicis Groupe's Level Studios Promotes Deborah Heslip To Partner
MAD, Larissa Faw - Tuesday, September 23, 2014
Heslip's promotion follows the recent appointment of former Partner Dan Connolly ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...