- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- Rosetta Builds Executive, Operating Teams
MAD, Larissa Faw - Tuesday, November 18, 2014
Eric Healy, Rosetta's newly minted CEO, is quickly reshaping his senior staf ...
- Marketing To Become More Personalized, Authentic
Marketing Daily, Aaron Baar - Tuesday, November 18, 2014
Brands will have to become more personal and more authentic in 201 ...
- Retail Holiday Kickoff: Will Orange Become Shoppers' New Black?
Marketing: CPG, Julie Quick - Wednesday, November 19, 2014
For decades, these post-Thanksgiving deals and hyped promotions have served as t ...
- Facebook Launches App Devoted To Groups
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, November 18, 2014
Continuing to break out its services into distinct mobile applications, Facebook ...
- Soci Raises $1.5M, Monies To Expand SaaS Offers
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 17, 2014
Social discovery and "scoring" engine Soci just raised $1.5 million in Seri ...
- U.S. Army To Conduct Review Of Its $1 Billion Ad-Marketing Assignment
MAD, Steve McClellan - Friday, November 14, 2014
McCann is the incumbent and is being invited to defend. The Ar ...
- Ad Networks Are Flying Blind
Mobile Marketing Daily, Trevor Cornwell - Monday, November 17, 2014
Mobile marketers need a behavioral index for mobile apps. Behavior encompasses t ...
- Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .
Raw, Karl Greenberg - Saturday, November 15, 2014
Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, ...
- GSD&M Leads Movember Agency Challenge With Crazy Spanish Telenovela
Mediapsssst, Richard Whitman - Wednesday, November 12, 2014
Doing its part for Movember, GSD&M -- along with its MoPack Movemb ...
- ABCs Of The Retailer's Q4 Customer Journey: Coffee Is For Closers
Online Spin, Cory Treffiletti - Wednesday, November 12, 2014
There are two movies I, and probably most people around my ag ...
- Consumer Trends Driving Holiday Purchases
Research Brief, Jack Loechner - Tuesday, November 11, 2014
Discussing differences between three of the major social advertising platforms, Heike You ...
- What Do You Mean, 'Email Marketers Need Not Apply'?
Email Insider, Kara Trivunovic - Monday, November 10, 2014
It seems as if the marketing world has a new slogan. On ...
- Predictions For The Future Of Beacons
Mobile Marketing Daily, Donnovan Andrews - Friday, November 7, 2014
The beacon has the ability to be to the physical world wh ...
- Marketers Still View Mobile As Campaign, Not Strategy, CMO Council Says
Mobile Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers are far from being prepared when it comes to mobile campai ...
- Fandango, Paramount Send Interstellar Fan Into Space
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released ...
- Buttoned Down Punk
Real MAD, Stan Mack - Monday, November 3, 2014
...
- The New Ad-Marketing 101: Ditch The Text Books, Embrace The Chaos
MAD, Andrew (Andy) Rohm - Thursday, October 30, 2014
Within the higher education community, professors have become too comfortable using textbook ...
- The Post-Fragmentation Marketing World
MediaDailyNews, Tom Goodwin - Friday, October 31, 2014
Advertising is a $300 billion-a-year global industry that's working for nobody ...
- Industry Vet Ben Ryken Rejoins Level Studios
MAD, Larissa Faw - Wednesday, October 29, 2014
Ryken will become director of business development, a new position at t ...
- Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
MediaDailyNews, Maya Abulashvili - Thursday, October 30, 2014
For those traditional old-school Mad Men who haven't heard of "growth hacking ...
- The Virtuous Cycle And The End Of Arm's-Length Marketing
Performance Marketing Insider, Gord Hotchkiss - Wednesday, October 29, 2014
Last week I wrote what should have been an open and sh ...
- App Marketing Costs Hit New High In September
Mobile Marketing Daily, Mark Walsh - Monday, October 27, 2014
App marketing costs hit an all-time high in September, driven in pa ...
- If You're A Brand, Don't 'Engage' Me -- Back Up Your Product
Online Media Daily, George Simpson - Thursday, October 23, 2014
In a largely self-congratulatory rant, a Unilever VP for PR, wrote: "Bran ...
- FB Preferred Marketing Revamped To Improve Member Connections
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 23, 2014
On the heels of Twitter's aggressive appeal to mobile developers, Facebook ...
- Rebranding Effort Underway For Alliance Data's Epsilon
MAD, Steve McClellan - Wednesday, October 22, 2014
The company has made several big acquisitions in recent years including la ...
- How Come So Many Marketers Have Mobile-First Strategies, But So Few Are Hispanic-First?
Online Spin, Dave Morgan - Thursday, October 23, 2014
Lots of folks talk about the importance of multicultural marketing in t ...
- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources a ...
- Epsilon Rebrands, Refocuses On Marketing Services
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Epsilon, known for its data, said Wednesday the company will refocus i ...
- Pace Teams With Media Storm On Co-Branded Masters Degree
Social Media & Marketing Daily, Mark Walsh - Tuesday, October 21, 2014
Pace University announced a novel partnership with independent media agency Media Sto ...