Contest Marketing? Yeah, apparently, it's a thing. I'm not surprised, of course. After all, the ad world is excellent at coining phrases and generally, making stuff up. So Raven5, an Ontario-based
agency, has created a series of whitepapers and videos to tout its contest marketing practice.
The white paper
aims to define
contest marketing as incentive-based marketing that uses both email marketing and social media marketing simultaneously. The agency says contests rely heavily on both as traffic drivers; email to
alert new visitors to an offer and social media to increase engagement via social sharing.
and white paper series was developed by
Raven5 President Michael Bickerton. For the video, Bickerton worked with online "Social Media Pessimist" Sean Ely to pitch the concepts through YouTube. Of the effort and of contest marketing Ely
says: "It's about quality over quantity" and is a way to give the consumer "something they're going to be excited to tell their friends about." He adds contest marketing, "hits all the most important
wants in one idea."
And, there you have it. Contest marketing. Is your agency ready for this dramatic new form of marketing?