- Sysomos Acquires Expion, Adds Content Management Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, July 23, 2015
The keep the consolidation game going, social media monitoring platform Sysomos ju ...
- Weev Brings Conversation To Social Video
Mobile Marketing Daily, Ben Frederick - Wednesday, July 22, 2015
A social video startup is slowly but steadily building a group ...
- Brand Must Maximize App Usage
Mobile Marketing Daily, Mark Ghermezian - Tuesday, July 21, 2015
One challenge for apps is the transfer of app design on t ...
- Brands Failing To Link Sales And Marketing
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Although 80% of UK businesses recognise the benefits of a greater alignme ...
- Bohan Advertising Ventures Into Startup Investing
MAD, Larissa Faw - Friday, July 17, 2015
The shop is backing bluField, a beacon tech startup. Its software integrat ...
- What Marketers Need to Learn About Ad Fraud
Around the Net in Mobile, Ben Frederick - Wednesday, July 15, 2015
Everyone could stand to know a little more about fraud in mobil ...
- Klick Push Teams With 3 Email Marketers To Push Engagement
Mobile Marketing Daily, Ben Frederick - Wednesday, July 15, 2015
Klick Push is expanding its sphere of engagement. The company announced thr ...
- The Rise Of The 'Chief Marketing Technologist'
RTBlog, Tyler Loechner - Wednesday, July 15, 2015
As marketing and technology converge, so too do the people pulling t ...
- Quick Response Implies True Conviction
Research Brief, Jack Loechner - Tuesday, July 14, 2015
According to Ipsos, presented by Elissa Moses, a well-established methodology that ...
- Making Sense Of All That Data
MAD, Jason Harrison - Friday, July 10, 2015
CMOs and their teams are increasingly buried by numbers, facts and detai ...
- Optimizing Content For Text, Voice Search In A Post-Mobilegeddon World
Mobile Marketing Daily, Krista LaRiviere - Monday, July 13, 2015
Now that you've survived mobilegeddon, it is about the time you'll sta ...
- Averting The Coming Tragedy In Agency Procurement
MAD, Jack Skeels - Wednesday, July 8, 2015
Marketing has become an expensive bottleneck inside the world's largest and otherwi ...
- Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The days of Flash rich media ads on mobile may be numbere ...
- Twitter Offers New Mobile Ad Management Feature
Mobile Marketing Daily, Ben Frederick - Tuesday, July 7, 2015
Advertisers on Twitter can now manage their ad campaigns on mobile device ...
- 3 Ways To Drive Social-Media Marketing
Social Media & Marketing Daily, George Gallate - Wednesday, July 8, 2015
All social media has to be measurable, repeatable and massively scalable. Markete ...
- 10 Social Media Lessons From The Grateful Dead
Social Media Insider, Aaron Goldman - Wednesday, July 8, 2015
This past weekend marked the final three shows the four remaining membe ...
- 3 Key Mobile Marketing Considerations for CMOs
Around the Net in Mobile, Ben Frederick - Tuesday, July 7, 2015
“Mobile marketing is not reserved for the B2C CMOs of the world,&rdqu ...
- Marketers Can Cash In On Mobile Moments
Mobile Marketing Daily, Nick Worth - Tuesday, July 7, 2015
Many marketers' concept of mobile is already outdated. For marketers just formi ...
- Media/Marketing Deals Hit $53B, Software/Tech Leads Efforts
MediaDailyNews, Wayne Friedman - Thursday, July 2, 2015
For the first six months of 2015, the number and total val ...
- So Much Data, Such Little Understanding
RTBlog, Tyler Loechner - Monday, July 6, 2015
Big Data fiends are quickly coming to realize that having hordes ...
- Caitlyn Jenner Will Re-Wire Us All, Just Not Overnight
MediaDailyNews, Kirk Olson, Sheri Roder - Friday, June 26, 2015
Olympic gold-medal winner formerly known as Bruce Jenner made waves on Vani ...
- Team One Promotes Julie Michael To President
MAD, Steve McClellan - Wednesday, June 24, 2015
Michael, who currently serves as executive director, account management overseeing the agency ...
- Local Market Insights Hold Valuable Keys To Develop Better Ad Spend Return
MediaDailyNews, Maribeth Papuga - Thursday, June 25, 2015
We need to help national marketers be smarter about their local investme ...
- WPP, Interscope Artist Form Music-Marketing Alliance
MAD, Steve McClellan - Tuesday, June 23, 2015
The venture is called KidinaKORNERCreate and will focus on integrating music a ...
- Three Critical Marketing Tasks Made Better With Data
Search & Performance Marketing Daily, Victoria Godfrey - Tuesday, June 23, 2015
When marketers talk about the art of what they do, the pictu ...
- How Retail Content Can Meet Mobile Demand
Mobile Marketing Daily, Jim Yu - Monday, June 22, 2015
A massive opportunity exists for mobile retailers to engage customers and dri ...
- Mark Penn Forms Ad-Marketing Investment Firm
MAD, Steve McClellan - Wednesday, June 17, 2015
Penn's new company, Stagwell Group, has closed on $250 million in investme ...
- Salesforce Steps Into Ad Tech Via 5 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, June 17, 2015
Salesforce is using the weight of Big Data to expand into t ...
- Running In Circles with Your Marketing? You Should Be
Metrics Insider, Anto Chittilappilly - Tuesday, June 16, 2015
While most people try to avoid running in circles, marketers are alwa ...
- How Our Brains Process Price Information
Online Spin, Gord Hotchkiss - Tuesday, June 16, 2015
We have a complex psychological relationship with pricing. A new brain scanni ...