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Brands Failing To Link Sales And Marketing

Despite 80% of UK businesses recognising the benefits of a greater alignment between internal sales and marketing, almost half (40%) still have no systems in place to unify the respective divisions according to new research from specialist recruiter Ranstad Sales, Marketing and Retail. Over recent years brands have attempted to unify their sales and marketing. Last year, alcoholic spirits producer Diageo notably aligned the two in a bid to “more efficiently” tie together the customer journey.

Read the whole story at Marketing Week »

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