- Tribune Partners With Hearst's LocalEdge
MediaDailyNews, Erik Sass - Wednesday, April 3, 2013
Tribune Publishing has partnered with LocalEdge, a digital marketing company owned ...
- Air New Zealand Gives Focus Group High-Altitude 'Premier'
MediaDailyNews, Steve McClellan - Wednesday, April 3, 2013
Air New Zealand is taking its focus-group approach to new heights. ...
- IHG Prepares For New Brand Launch
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2013
InterContinental Hotels Group is preparing to launch a new wellness-focused hotel bra ...
- Marketers Continue To Embrace Frugality
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Marketers are continuing to employ cost savings and reductions, according to t ...
- Forbes Ups Davis To CMO
MediaDailyNews, Fern Siegel - Monday, April 1, 2013
Tom Davis has been promoted to Chief Marketing Officer, and Jack Laschev ...
- Laughlin Constable Acquires Filter Advertising
MediaDailyNews, Fern Siegel - Monday, April 1, 2013
Laughlin Constable, a full-service marketing communications agency, has acquired Filter Advertising, ...
- WPP's VML Names Wade CMO, Focuses On Global Brand Expansion
Online Media Daily, Steve McClellan - Monday, April 1, 2013
Beth Wade has been promoted to chief marketing officer at WPP digit ...
- Lipton Enlists Actress Kat Dennings
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Lipton has hired actress Kat Dennings to appear in online ads airi ...
- N.Y. Court Upholds Amazon Tax
Online Media Daily, Wendy Davis - Friday, March 29, 2013
Siding against Amazon and Overstock, New York's highest court upheld a 20 ...
- What's It Take To Be A Modern Marketer?
Research Brief, Jack Loechner - Friday, March 29, 2013
According to a new study by Eloqua, Modern Marketing, modern marketers understa ...
- Brands Turn Red For Marriage Equality
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Some big brands, including Bud Light and Kimpton Hotels, are joining ...
- Gevalia Takes On Starbucks In National Taste Test
Marketing Daily, Karlene Lukovitz - Wednesday, March 27, 2013
In the latest push in its aggressive marketing campaign, Kraft Foods Group ...
- Velti Rolls Out Mobile Ad Network
Online Media Daily, Mark Walsh - Wednesday, March 27, 2013
Mobile marketing firm Velti on Wednesday announced the launch of a n ...
- Ram, Kraft, Cabela's, Dr Pepper In Country Music Deal
Marketing Daily, Tanya Gazdik - Monday, March 25, 2013
The Academy of Country Music announces it has signed on a sl ...
- comScore Formally Debuts Multi-Platform Ratings
Online Media Daily, Mark Walsh - Monday, March 25, 2013
comScore's Media Metrix Multi-Platform reporting aims to provide a more complete vi ...
- AlloyASL, Student Marketing Group Merger Creates ASL Marketing
Online Media Daily, Gavin O'Malley - Monday, March 25, 2013
Trying to corner the market on youth-focused direct-response services, AlloyASL Marketing, ...
- BlackBerry Going After BYOD Crowd
Online Media Daily, Mark Walsh - Friday, March 22, 2013
With the BlackBerry launching its Z10 smartphone in the U.S. Friday, t ...
- Single Men Find Value In Pet Ownership
Marketing Daily, Tanya Gazdik - Friday, March 22, 2013
Singles -- especially men -- are increasingly turning to pets for lo ...
- The Whole Story: Radio, The Feelgood Format
MediaDailyNews, Mike Bloxham - Thursday, March 21, 2013
No communications campaign brief worth its salt omits some kind of definiti ...
- The Promise And Pitfalls Awaiting Mobile Marketers
Mobile Marketing Daily, Dirk Rients - Thursday, March 21, 2013
In meeting the promise of mobile's tremendous growth, brands and agencies wi ...
- Marc Taps Crawford As Director, Interactive Strategy
MediaDailyNews, Steve McClellan - Tuesday, March 19, 2013
Pittsburgh-based ad shop Marc USA has hired TJ Crawford as director, interacti ...
- The App To Tap Shift
Mobile Marketing Daily, Niklas Bakos - Wednesday, March 20, 2013
NFC marketing offers a new paradigm in experiencing media, as it cu ...
- Facebook's 'Lookalike Audiences' Tool Aids Marketers
Online Media Daily, Mark Walsh - Tuesday, March 19, 2013
Facebook on Tuesday announced a new tool that allows marketers to rea ...
- Facebook Asks 9th Circuit To Rule Against Pay-Per-Click Marketers
Online Media Daily, Wendy Davis - Tuesday, March 19, 2013
Facebook is asking an appeals court to uphold a ruling against t ...
- TurboTax Leads Ad Battle This Tax Season
Marketing Daily, Tanya Gazdik - Monday, March 18, 2013
With less than one month before the tax filing deadline, TurboTax to ...
- ING Effort Highlights Saving For Retirement
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
A new effort from ING U.S. focuses on the importance of managi ...
- 'Plural' Generation Presents Unique Challenges For Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 14, 2013
"Plurals" -- or those born since 1997 -- are highly optimistic, b ...
- NYTCO Adds Conde Nast, 'People' To Ricochet
MediaDailyNews, Erik Sass - Wednesday, March 13, 2013
Ricochet, the content marketing platform launched by The New York Times C ...
- Kids To Marketers: We Want Tech Gadgets, Not Toys
MediaDailyNews, Steve McClellan - Wednesday, March 13, 2013
NEW ORLEANS -- Two-thirds of children between the ages of 7 a ...
- FTC Updates Truth-In-Advertising Disclosures
Online Media Daily, Wendy Davis - Tuesday, March 12, 2013
Online marketers might have to revamp their Web sites in order ...