Tag results for "marketing"
- comScore Formally Debuts Multi-Platform RatingscomScore's Media Metrix Multi-Platform reporting aims to provide a more complete vi ...
- AlloyASL, Student Marketing Group Merger Creates ASL MarketingTrying to corner the market on youth-focused direct-response services, AlloyASL Marketing, ...
- BlackBerry Going After BYOD CrowdWith the BlackBerry launching its Z10 smartphone in the U.S. Friday, t ...
- Single Men Find Value In Pet OwnershipSingles -- especially men -- are increasingly turning to pets for lo ...
- The Whole Story: Radio, The Feelgood FormatNo communications campaign brief worth its salt omits some kind of definiti ...
- The Promise And Pitfalls Awaiting Mobile MarketersIn meeting the promise of mobile's tremendous growth, brands and agencies wi ...
- Marc Taps Crawford As Director, Interactive StrategyPittsburgh-based ad shop Marc USA has hired TJ Crawford as director, interacti ...
- The App To Tap ShiftNFC marketing offers a new paradigm in experiencing media, as it cu ...
- Facebook's 'Lookalike Audiences' Tool Aids MarketersFacebook on Tuesday announced a new tool that allows marketers to rea ...
- Facebook Asks 9th Circuit To Rule Against Pay-Per-Click MarketersFacebook is asking an appeals court to uphold a ruling against t ...
- TurboTax Leads Ad Battle This Tax SeasonWith less than one month before the tax filing deadline, TurboTax to ...
- ING Effort Highlights Saving For RetirementA new effort from ING U.S. focuses on the importance of managi ...
- 'Plural' Generation Presents Unique Challenges For Marketers"Plurals" -- or those born since 1997 -- are highly optimistic, b ...
- NYTCO Adds Conde Nast, 'People' To RicochetRicochet, the content marketing platform launched by The New York Times C ...
- Kids To Marketers: We Want Tech Gadgets, Not ToysNEW ORLEANS -- Two-thirds of children between the ages of 7 a ...
- FTC Updates Truth-In-Advertising DisclosuresOnline marketers might have to revamp their Web sites in order ...
- Velti Posts Loss, Tepid Revenue GrowthMobile marketing firm Velti on Tuesday reported a loss on higher operati ...
- At Campbell's Innovation Is Mmm Mmm GoodCampbell's CEO Denise Morrison is a company insider who was elevated ...
- SXSW: How Behavior Influences MarketingWhat are the tactics of influence and how can technology make ...
- Sheba Campaign Features Eva Longoria Mars Petcare's Sheba cat food brand is launching an integrated marketing campai ...
- Top Brands Face Dips In Favorability ScoresThe Top 100 corporate brands experienced a general decline in 2012 favorabili ...
- Meh! Marketers And Agencies Underwhelmed By Mobile ExecutionsEven marketers give themselves only average marks in their mobile executions, whi ...
- Content Marketing: 'Thou Shall Not Pitch Products'Writing her ten commandments for the content world, blogger Barb Schmitz outlin ...
- Marketers Ask 9th Circuit To Revive Class-Action Against FacebookTwo pay-per-click marketers have asked a federal appellate court to allow th ...
- Marketers Still Grappling With Media Proliferation Accountability -- reliable ROI -- is the number one concern in th ...
- Accountability Is Top Marketer ConcernA survey of top marketers says "accountability" is again their top concer ...
- Facebook Updates PMD RequirementsFacebook is once again accepting applications for its Preferred Marketing Developer (PM ...
- The Tax On SearchHow would government define marketing vs. advertising vs. branding to apply taxe ...
- WPP Buys Turkish, South African AgenciesWPP made further inroads into the Turkish and South African markets th ...
- The 2013 OnMedia 100 Top CompaniesThis year's OnMedia100 top companies -- plus 30 to watch -- represe ...
