- Precision Health Launches Pharma Video Ad Network
Marketing Daily, Tanya Gazdik - Sunday, May 5, 2013
Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers alrea ...
- Most Effective Emails Are Personal
Online Media Daily, David Goetzl - Thursday, May 2, 2013
Amazon's global email director Donald Parsons says email marketers would be wi ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interact ...
- Time Is Critical Data Metric For Search Marketers
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Tying together data from time, place, campaigns, strings, visits and customers a ...
- Aww: Facebook Ads With Animal Images Get Most 'Likes'
Online Media Daily, Mark Walsh - Tuesday, April 30, 2013
No wonder cat photos and videos are an Internet cliche -- th ...
- TripAdvisor Tops In Value, Satisfaction
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
TripAdvisor scored the best among online travel services providers, according to YouG ...
- Lack Of Funds Stifles Marketing, New Models, Analytics Needed
Online Media Daily, Laurie Sullivan - Monday, April 29, 2013
Four in 10 marketing executives feel unprepared to meet campaign objectives, citi ...
- Children's Hospital Uses Kid-Shot Footage
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2013
Akron Children's Hospital has enlisted actual patients to help create its late ...
- Gen X Proves Boon To Marketers
Online Media Daily, Gavin O'Malley - Thursday, April 25, 2013
Cast as idle and anti-establishment, marketers didn't have high hopes for Generati ...
- GEICO's Gecko Debuts Book
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2013
GEICO's famous Gecko spokesman is exploring another career path, debuting his fir ...
- Cohort Analysis Is Key To Mobile Marketing Success
Online Media Daily, Gregory Kennedy - Tuesday, April 23, 2013
All marketers know what their total mobile marketing spend is. Yet, on ...
- RadioShack Nabs Warren As CMO
MediaDailyNews, Sarah Mahoney - Friday, April 19, 2013
RadioShack says it has hired Jennifer Warren as SVP/CMO, to lead a ...
- Marketers Project Brand Ad Spend To Outpace Direct Response
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
More than ever, marketers are embracing digital channels for brand building a ...
- IPG Reports 2.3% Q1 Organic Revenue Growth; Says Its Positioned To Achieve 2013 Financial Targets
Raw, Steve McClellan - Friday, April 19, 2013
Interpublic Group reported a 2.4% increase in revenue for the first quart ...
- Warc Index: Global Marketer Outlook Strong
Marketing Daily, Karl Greenberg - Thursday, April 18, 2013
Worldwide, marketers have a good feeling about marketing budgets, trading conditions a ...
- Opera: Europe Eats Into U.S. Mobile Ad Dominance
Online Media Daily, Mark Walsh - Thursday, April 18, 2013
The European mobile market continues to grow briskly at the expense ...
- Omnicom Q1 Profits Flat With Organic Revenue Growth of 2.9%
Raw, Steve McClellan - Thursday, April 18, 2013
Omnicom reported roughly flat net income for the first quarter of 20 ...
- Wildfire Nixes Tied Pricing Model
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 17, 2013
Wildfire this week announced its first major strategic shift since being acquiri ...
- In The Changing Affiliate Marketing World
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 17, 2013
Make it easy for affiliate marketers to join the program and promo ...
- Coste To Run MDC Partners Network
MediaDailyNews, Steve McClellan - Tuesday, April 16, 2013
MDC Partners has tapped agency veteran Andre Coste to manage a n ...
- Women Are Watching More TV, Video, Prefer Positive Ad Messages
MediaDailyNews, David Goetzl - Friday, April 12, 2013
As women continue to play the key role in household purchasing decision ...
- Social Scoring Is An Industry, But Marketers Are Skeptical
Online Media Daily, Gavin O'Malley - Friday, April 12, 2013
With the rise of social media, "influencers," and buzz marketing, "social scorin ...
- BlueKai, Velti Partner On Mobile Data
Online Media Daily, Mark Walsh - Friday, April 12, 2013
BlueKai will license publisher data collected by mobile marketing firm Velti. Throu ...
- Nissan Nabs Diaz From Ram
Raw, Karl Greenberg - Monday, April 15, 2013
On Monday Nissan today announced that the CEO of Chrysler LLC's R ...
- Modelo Gears Up For Cinco De Mayo
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2013
Corona Extra, Corona Light and Modelo Especial are using retail promotions ...
- Let's Get Personal: The Next Step In The Evolution Of Mobile Target Marketing
Online Media Daily, Puneet Mehta - Wednesday, April 10, 2013
To succeed on mobile, marketers need to get smarter about their mobi ...
- Facebook, Publishers Make Inroads On Mobile Ad Networks
Online Media Daily, Mark Walsh - Tuesday, April 9, 2013
The U.S. mobile ad market grew 88% last year to $4.5 billio ...
- Starwood Hotels, Live Nation Sponsor Concerts
Marketing Daily, Tanya Gazdik - Monday, April 8, 2013
Starwood Hotels and Resorts is partnering with Live Nation to bring ba ...
- MediaCom Banner Debuts, Targets Tech Clients
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
WPP agency Banner Corp., a specialist in technology marketing and part ...
- LIN TV Acquires Digital Agency, Ups Station Group's Marketing Opportunities
MediaDailyNews, David Goetzl - Friday, April 5, 2013
Station group LIN TV has taken a majority position in digital agen ...