Tag results for "marketing"
- Opera: Europe Eats Into U.S. Mobile Ad DominanceThe European mobile market continues to grow briskly at the expense ...
- Omnicom Q1 Profits Flat With Organic Revenue Growth of 2.9%Omnicom reported roughly flat net income for the first quarter of 20 ...
- Wildfire Nixes Tied Pricing ModelWildfire this week announced its first major strategic shift since being acquiri ...
- In The Changing Affiliate Marketing WorldMake it easy for affiliate marketers to join the program and promo ...
- Coste To Run MDC Partners NetworkMDC Partners has tapped agency veteran Andre Coste to manage a n ...
- Women Are Watching More TV, Video, Prefer Positive Ad MessagesAs women continue to play the key role in household purchasing decision ...
- Social Scoring Is An Industry, But Marketers Are SkepticalWith the rise of social media, "influencers," and buzz marketing, "social scorin ...
- BlueKai, Velti Partner On Mobile DataBlueKai will license publisher data collected by mobile marketing firm Velti. Throu ...
- Nissan Nabs Diaz From Ram On Monday Nissan today announced that the CEO of Chrysler LLC's R ...
- Modelo Gears Up For Cinco De MayoCorona Extra, Corona Light and Modelo Especial are using retail promotions ...
- Let's Get Personal: The Next Step In The Evolution Of Mobile Target Marketing To succeed on mobile, marketers need to get smarter about their mobi ...
- Facebook, Publishers Make Inroads On Mobile Ad NetworksThe U.S. mobile ad market grew 88% last year to $4.5 billio ...
- Starwood Hotels, Live Nation Sponsor ConcertsStarwood Hotels and Resorts is partnering with Live Nation to bring ba ...
- MediaCom Banner Debuts, Targets Tech ClientsWPP agency Banner Corp., a specialist in technology marketing and part ...
- LIN TV Acquires Digital Agency, Ups Station Group's Marketing OpportunitiesStation group LIN TV has taken a majority position in digital agen ...
- Webster Bank Taps Sapient Nitro As Marketing AORWebster Bank, a regional bank serving businesses and consumers from Westchester Count ...
- Tribune Partners With Hearst's LocalEdgeTribune Publishing has partnered with LocalEdge, a digital marketing company owned ...
- Air New Zealand Gives Focus Group High-Altitude 'Premier'Air New Zealand is taking its focus-group approach to new heights. ...
- IHG Prepares For New Brand LaunchInterContinental Hotels Group is preparing to launch a new wellness-focused hotel bra ...
- Marketers Continue To Embrace FrugalityMarketers are continuing to employ cost savings and reductions, according to t ...
- Forbes Ups Davis To CMOTom Davis has been promoted to Chief Marketing Officer, and Jack Laschev ...
- Laughlin Constable Acquires Filter AdvertisingLaughlin Constable, a full-service marketing communications agency, has acquired Filter Advertising, ...
- WPP's VML Names Wade CMO, Focuses On Global Brand ExpansionBeth Wade has been promoted to chief marketing officer at WPP digit ...
- Lipton Enlists Actress Kat DenningsLipton has hired actress Kat Dennings to appear in online ads airi ...
- N.Y. Court Upholds Amazon TaxSiding against Amazon and Overstock, New York's highest court upheld a 20 ...
- What's It Take To Be A Modern Marketer?According to a new study by Eloqua, Modern Marketing, modern marketers understa ...
- Brands Turn Red For Marriage EqualitySome big brands, including Bud Light and Kimpton Hotels, are joining ...
- Gevalia Takes On Starbucks In National Taste TestIn the latest push in its aggressive marketing campaign, Kraft Foods Group ...
- Velti Rolls Out Mobile Ad NetworkMobile marketing firm Velti on Wednesday announced the launch of a n ...
- Ram, Kraft, Cabela's, Dr Pepper In Country Music DealThe Academy of Country Music announces it has signed on a sl ...
