- Sapient Revs Up 12%, Optimistic About 2013
MediaDailyNews, Steve McClellan - Friday, May 17, 2013
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- ...
- Gigya Improves Marketing, Adds 21 Social, Tech Partners
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
Social services startup Gigya on Monday is expected to announce the additi ...
- Real-Time Marketing Either Flies Or Fails Because It's Personal
RTBlog, Tyler Loechner - Monday, May 20, 2013
On the "Trick or Tweet: Is Real-Time for Real? Is It f ...
- Keller Fay Hires 2 Execs
MediaDailyNews, Fern Siegel - Thursday, May 16, 2013
The Keller Fay Group, a research and consulting company specializing in word-of-mou ...
- Jack Link's Looks To 'Fuel' POP Sales
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2013
Those who don't know the beef jerky-snacks category might expect ads featuri ...
- Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising
MediaDailyNews, Erik Sass - Wednesday, May 15, 2013
While it is convenient to group lesbian, gay, bisexual and transgender peop ...
- Carriers Come Together For 'It Can Wait'
Marketing Daily, Aaron Baar - Tuesday, May 14, 2013
The four major wireless carriers in the U.S. will take a (partia ...
- Jockey Sport Performance Underwear Gets Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Put. That. Underwear. Down. Why are you paying $150 for high-end joggi ...
- April Good For Some Vehicle Segments, So-So For Others
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
April auto sales have come and gone, but you can always g ...
- Consumer Decisions in a Green Market
Marketing: Green, Brigid Milligan - Wednesday, May 15, 2013
Forget buying a lottery ticket, the future is looking green. As t ...
- Six Flags, Cedar Fair Gear Up For Screamin' Season
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
With the recession now a distant memory, amusement parks are banking ...
- Gevalia Rolls Out Videos, Facebook Sampling Game
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
Continuing its full-on assault to gain share in the U.S. retail marke ...
- Audi Waxes Nostalgic
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Audi has had its headlights pointed forward for years as it h ...
- Citi Says 'No Fees' Means 'Never'
Marketing Daily, Aaron Baar - Monday, May 13, 2013
While some credit cards may offer one-time amnesty when it comes ...
- Kelly-Moore Color Campaign Goes Mobile
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
Kelly-Moore Paints is introducing its latest color collection with a new campai ...
- Volkswagen, Audi Open Manhattan Flagship
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Volkswagen and Audi are busy right now, both on the ad a ...
- Red Robin Taps Fans To Be 'Burger Daddies'
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
National Hamburger Month celebrants can share the love through a social sharing-cum-sweepstak ...
- Loyalty: Bartering The Private For The Personal
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Loyalty programs used to pretty much be CRM in a box: ...
- Facebook 'Partner Categories' Boosts Ad Engagement
Online Media Daily, Mark Walsh - Friday, May 10, 2013
Facebook in April debuted a new targeting feature dubbed "partner categories" th ...
- Choice Hotels, Yelp Book Marketing Campaign
Online Media Daily, Steve McClellan - Friday, May 10, 2013
Local business directory and review site Yelp and Choice Hotels have kick ...
- Measuring Social Mom: One Size Does Not Fit All
Engage:Moms, Michael Fogarty - Friday, May 10, 2013
We don't need research to tell us social media has exploded. Fr ...
- Will Target's Cartwheel Start Social, Mobile Revolution?
Marketing Daily, Sarah Mahoney - Friday, May 10, 2013
In a move designed to make the retail world sit up a ...
- Caffeinated Gum: Tip Of Consumers' Additives Concerns
Marketing Daily, Karlene Lukovitz - Friday, May 10, 2013
The news that Wrigley has put the brakes on its new Ale ...
- Dodge Does Donuts All Over 'Furious 6'
Marketing Daily, Karl Greenberg - Friday, May 10, 2013
There are going to be a lot of cars in the six ...
- Indian Returns With Advertising
Marketing Daily, Karl Greenberg - Friday, May 10, 2013
Since Polaris Industries acquired Indian Motorcycle in 2011, the company has be ...
- Film Marketing Fairly Inefficient
Marketing Daily, Aaron Baar - Friday, May 10, 2013
Movie studios should be more targeted in their promotional efforts, and shou ...
- McDonald's And Wendy's In Pricing Battle
Marketing Daily, Karlene Lukovitz - Thursday, May 9, 2013
While QSRs fighting for the business of cash-strapped consumers -- who a ...
- Engagement: 'Dead' Walks Off With Top TV Ranking
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
AMC's "Walking Dead" doesn't break the top-50 list in the Nielsen rating ...
- Mobile Marketing Spend Hits $6.7B In 2012, Forecasts Soar
Online Media Daily, Mark Walsh - Thursday, May 9, 2013
The mobile marketing ecosystem generated $139 billion in additional sales within t ...
- CMO: The Chief Muddled Officer
Online Spin, Joseph Jaffe - Thursday, May 9, 2013
This past week, we were treated to two very intriguing -- a ...