Home brand Waverly is featuring Snoopy and the Peanuts gang in its new ad campaign.
The ads will debut in a billboard in Times Square in September, and will be featured in October issues of shelter and lifestyle publications, as well as online in animated digital creative.
In the new ads, Snoopy and the Peanuts gang are featured as part of the long-running “In A Waverly World,” where life’s everyday objects are made more beautiful when re-imagined in Waverly designs.
Snoopy appears with Sally and Linus in his signature pumpkin patch with Waverly patterned pumpkins, and atop his iconic doghouse, which also bears a Waverly design.
In addition, the online digital version will feature an animated doghouse which switches from one Waverly pattern to another.
On Facebook, Snoopy on his fan page invites users to become a fan of Waverly Homefor more from the #WaverlyxSnoopy collaboration. Waverly is using the #WaverlyxSnoopy hashtag on Twitter to promote the partnership.
Waverly’s looks are translated into home furnishing products including fabrics, wall coverings, paint, bedding, window treatments, decorative accessories and rugs.