Marketing Requires A Childlike Heart

Please don't be fooled by my childlike heart,

And mistake this for lack of strategy and smarts


I smile with true joy at the little things in life

As part of a search for goodness and light.


For these are things to which people are drawn

The beautiful, unexpected and easily gone.


So don't be fooled by my childlike heart

I laugh easily, not to play the comical part


I laugh at the difficult for the joy that it brings

Because out of difficulty, unique ideas do spring.


It's not the common that gets our work noticed

It's a unique angle, found thing or observation missed.


So don't be fooled by my childlike heart

It's my armor, weapon, impenetrable rampart.


In the search for creativity, you are ever beaten down

By you, me, him, her, they and every pronoun


But we pick ourselves up with enthusiasm and will

Knowing after we climb, the fun is sliding down the hill.


So don't be fooled by my childlike heart

Because if art imitates life, then life is art


Behind the sly grin and twinkle in my eye

Is a brain taking in more than my face might belie.


I consume life and every experience like a small child

In the search for truths without anger or guile


Please don't be fooled by my childlike heart

Please see the lack of immaturity that sets me apart


Childlike wonder is something to which we must hold

Coupled with deep thought, it's an art most bold.


To connect, to reach, to affect those we touch

It takes wonder, not a use of fear as a crutch.


So please don't be fooled by my childlike heart.

4 comments about "Marketing Requires A Childlike Heart".
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  1. Jenifer Kramer from Jenerosity Marketing, September 25, 2013 at 1:45 p.m.

    I love this! Thank you so much for posting it as it truly sums up how a marketer thinks and has to be to change the world one beautiful message at a time!

  2. Bryan Boettger from Reevuit, September 25, 2013 at 1:54 p.m.

    You're welcome, Jenifer! Thank YOU for reading. If you share on Twitter, feel free to tag me @bboettger. Thanks, again!

  3. Nancy Arter from Outward Media, September 25, 2013 at 2:16 p.m.

    I love this one Bryan! It's true -- you have to be full of wonder and creativity to be a truly great marketer. Nicely put!

  4. todd slutzky from Studiocom, September 27, 2013 at 12:27 p.m.

    Bryan. A number of us around my office have shared your poem. While we all like to pretend we are cynical agency folks, at our core we are caring human beings who value the work we do and the people we do it with. I am almost 40 and relish the fun of life and work. I take my job seriously but try to make a very enjoyable time of it for myself and the ones i work with. Thank you for writing this.

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