Bryan Boettger

Articles by Bryan All articles by Bryan

• A Cautionary Tale Of Selling Your Soul in Publishing Insider on 01/16/2014
  

  Hi, I'm Bryan and I'm a recovering journalist. They say you sell your soul when you move from journalism to advertising. I sometimes wonder if that's true. I've been writing for public consumption for a long time. Started on the school newspaper in high school. Continued to write, became an editor and even started my own publication in college. Went to work for the Ventura County Star straight out of school covering the cops and courts beat. With a brief hiatus, I've been writing ever since. That's why it makes me sad to see journalism pros following the lead of advertising pros instead of the other way around. I've fully lived on both sides of the fence and I can confidently say this is a monstrous mistake.

• 30 Social Lessons To Take Into 2014 in Social Media Insider on 01/07/2014
  

  If last year was anything, it was certainly the year when social media became a serious business venture. Whether you are an agency, brand or vendor, "social" most definitely became strategic and financial. As we all kick-start 2014, I thought I'd share some of the lessons I'm bringing with me: 30 of them, to be exact.

• The Peanut Butter & Jelly Of Publishing Collaboration  in Publishing Insider on 12/26/2013
  

  Online publishing can be sticky business. The game keeps changing with the ever-adapting world of native advertising, advertorial, guest columns and shared content. Collaboration between advertisers and publishers is more important than ever. And that's where peanut butter and jelly sandwiches come in.

• Five Life Stages Of A Social Platform in Social Media Insider on 12/12/2013
  

  When determining how a brand should interact with users on social platforms, it's often helpful to look at the life stage of the platform. These life stages mirror the human life stages, giving a frame a reference to an oft-ambiguous opportunity. Those life stages can be thought of as toddler, teen, young adult, adult and senior. However, the important point here is that these are the life stages of the BRANDS on the social platform, not the platform itself.

• Planning A Long-Term Face Strategy  in Social Media Insider on 11/20/2013
  

  How appropriate the final touches of this article are being completed on the same week that the Oxford English Dictionary deemed "selfie" the word of the year. You see, this article is not about "Facebook," it's about your "face." Or, more specifically, a physical face for your brand. If you haven't started thinking about what person (or people) will be the face of your brand, you'd better get started.

• Data: Real-Time Vs. Digging Time in Social Media Insider on 11/07/2013
  

  I love numbers. So I've always been one of those creatives who embraced data and analytics. I believe data can inform better creative, and inspired creative can be validated via good data. Follow the heart, test with the mind. That's why I love the latest tools out there that help creatives like me analyze data without having to hearken back to high school trig. There are two in particular that I am finding especially useful on a day-to-day basis.

• Marketing Requires A Childlike Heart in Social Media Insider on 09/25/2013
  

  Bryan writes a poem about the need to keep a childlike attitude to foster creativity.

• Building vs. Fostering Community In Social in Social Media Insider on 09/19/2013
  

  Social media is all about community. Without community, there is no social - unless you're having schizophrenic conversations with yourself. But, there's a big difference between BUILDING a community and FOSTERING a community.

• Be A Tool, Not A Diversion  in Social Media Insider on 07/30/2013
  

  Linkedin. Facebook. Twitter. Foursquare. Pinterest. YouTube. Vine. Instagram. Facevine. Linkederest. Twitsquare. There are so many social media platforms now that it's hard to tell the real names from the fake ones. There's so much competition out there for eyeballs and time, it is not enough to simply be a diversion. The platforms have to elevate to the status of "tool." You, too, should strive to be a tool.

• Advice On Celebrating Your Successes in Social Media Insider on 07/23/2013
  

  In social media we talk so often of solving problems. Dealing with trolls. Managing content. Handling nights and weekends. Yet rarely do we discuss dealing with our success. And successes happen all the time. The individual you help on Facebook. The retweet by an influencer on Twitter. The video that gets picked up by an industry blogger. So, how do we note, celebrate and commemorate the good moments? Go out to a bar? Have a nice meal? Buy some new clothes?

Comments by Bryan All comments by Bryan

• Marketing Requires A Childlike Heart by Bryan Boettger (Social Media Insider on 09/25/2013)
  

  You're welcome, Jenifer! Thank YOU for reading. If you share on Twitter, feel free to tag me @bboettger. Thanks, again!

• Be A Tool, Not A Diversion by Bryan Boettger (Social Media Insider on 07/30/2013)
  

  Thanks everyone for the comments!

• Embrace Your Inner Masochist by Joseph Jaffe (Online Spin on 05/23/2013)
  

  Nice article and thoughts. Reminds me of the question: Is your product a pain pill or a vitamin? It's much easier to get people to stay loyal to a pain pill than to a vitamin.

• Take Your Social Media And Unplug It by Bryan Boettger (Social Media Insider on 04/22/2013)
  

  Rick, I totally agree. But, I think the tethered geeks need to have some time of being unplugged to get culture shock to appreciate the middle more. Thanks for reading!

• Four Services That Make Social Media Easier by Bryan Boettger (Social Media Insider on 02/20/2013)
  

  I apologize! BREWSTER definitely syncs with the iPhone! It's CARDMUNCH that does not. Thank you, everyone, for reading and responding!

• Everyone's Dunking The Wrong Oreo by Bryan Boettger (Social Media Insider on 02/14/2013)
  

  @Annie: I manually compiled it. :-)

• Five Journalism Tips For Social Media Marketers by Bryan Boettger (Social Media Insider on 01/08/2013)
  

  Thank you, everyone, for all the comments! Seems like this article definitely hit a passion point for a lot of people!

• It's Too Early To Be Complacent by Bryan Boettger (Social Media Insider on 12/18/2012)
  

  Sadly, I wish more people were sharing this article...

• The Social Responsibility Of Social Media by Bryan Boettger (Social Media Insider on 11/13/2012)
  

  Thanks, Andrew! I'm aiming to drop another 10 in the next month. That'll be a bit tougher. Thanks for continuing to the read the articles, as well!

• Why Pinterest Is Frozen Yogurt, And Not Ice Cream by Bryan Boettger (Social Media Insider on 09/12/2012)
  

  Thanks, Drew! I'm comfortable saying it's a lot of money to allow a business to get a lot done, but it's not a lot of money that dictates a change to business model. Thanks again, for reading and commenting!

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.