Tag results for "marketing"
- Red Robin Taps Fans To Be 'Burger Daddies'National Hamburger Month celebrants can share the love through a social sharing-cum-sweepstak ...
- Loyalty: Bartering The Private For The PersonalLoyalty programs used to pretty much be CRM in a box: ...
- Facebook 'Partner Categories' Boosts Ad Engagement Facebook in April debuted a new targeting feature dubbed "partner categories" th ...
- Choice Hotels, Yelp Book Marketing CampaignLocal business directory and review site Yelp and Choice Hotels have kick ...
- Measuring Social Mom: One Size Does Not Fit AllWe don't need research to tell us social media has exploded. Fr ...
- Will Target's Cartwheel Start Social, Mobile Revolution? In a move designed to make the retail world sit up a ...
- Caffeinated Gum: Tip Of Consumers' Additives ConcernsThe news that Wrigley has put the brakes on its new Ale ...
- Dodge Does Donuts All Over 'Furious 6'There are going to be a lot of cars in the six ...
- Indian Returns With AdvertisingSince Polaris Industries acquired Indian Motorcycle in 2011, the company has be ...
- Film Marketing Fairly InefficientMovie studios should be more targeted in their promotional efforts, and shou ...
- McDonald's And Wendy's In Pricing BattleWhile QSRs fighting for the business of cash-strapped consumers -- who a ...
- Engagement: 'Dead' Walks Off With Top TV RankingAMC's "Walking Dead" doesn't break the top-50 list in the Nielsen rating ...
- Mobile Marketing Spend Hits $6.7B In 2012, Forecasts SoarThe mobile marketing ecosystem generated $139 billion in additional sales within t ...
- CMO: The Chief Muddled OfficerThis past week, we were treated to two very intriguing -- a ...
- Lilly Diabetes Expands Disney Publishing PartnershipLilly Diabetes is expanding its collaboration with Disney Publishing Worldwide internationally, bas ...
- Precision Health Launches Pharma Video Ad NetworkPharmaceutical brands can now deliver unobtrusive video ads directly to consumers alrea ...
- Most Effective Emails Are PersonalAmazon's global email director Donald Parsons says email marketers would be wi ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)Mobile is not optional. It's the number one destination for email interact ...
- Time Is Critical Data Metric For Search MarketersTying together data from time, place, campaigns, strings, visits and customers a ...
- Aww: Facebook Ads With Animal Images Get Most 'Likes'No wonder cat photos and videos are an Internet cliche -- th ...
- TripAdvisor Tops In Value, SatisfactionTripAdvisor scored the best among online travel services providers, according to YouG ...
- Lack Of Funds Stifles Marketing, New Models, Analytics NeededFour in 10 marketing executives feel unprepared to meet campaign objectives, citi ...
- Children's Hospital Uses Kid-Shot FootageAkron Children's Hospital has enlisted actual patients to help create its late ...
- Gen X Proves Boon To MarketersCast as idle and anti-establishment, marketers didn't have high hopes for Generati ...
- GEICO's Gecko Debuts BookGEICO's famous Gecko spokesman is exploring another career path, debuting his fir ...
- Cohort Analysis Is Key To Mobile Marketing Success All marketers know what their total mobile marketing spend is. Yet, on ...
- RadioShack Nabs Warren As CMORadioShack says it has hired Jennifer Warren as SVP/CMO, to lead a ...
- Marketers Project Brand Ad Spend To Outpace Direct ResponseMore than ever, marketers are embracing digital channels for brand building a ...
- IPG Reports 2.3% Q1 Organic Revenue Growth; Says Its Positioned To Achieve 2013 Financial TargetsInterpublic Group reported a 2.4% increase in revenue for the first quart ...
- Warc Index: Global Marketer Outlook Strong Worldwide, marketers have a good feeling about marketing budgets, trading conditions a ...
