Tuesday announced hiring David Lawenda as vice president, global sales, U.S. In that role, he will lead U.S. sales, overseeing sales and marketing relationships with major brands and agencies in the
country. He will be based in New York and report to Carolyn Everson, head of global marketing solutions at Facebook.
Prior to joining the company, Lawenda worked at Univision, leading sales
and marketing for all the broadcaster’s media assets, and Viacom, where he helped launch both Spike TV and UPN. As senior vice president of ad sales at MTV Networks, he was responsible for
properties including VH1, Logo and The N.
Previously, he also held posts at Turner Broadcasting and DDB Needham.
“As media consumption continues to shift to digital, and
consumers recognize mobile as the first screen, our team will support clients in redefining how they market on these platforms,” stated Lawenda about his new job at Facebook.
social network’s U.S. ad sales chief, Lawenda succeeds Tom Arrix, who announced his departure in July after a seven-year tenure at the social network. Arrix had also previously worked at
Univision, as well as at Turner.
In the second quarter, Facebook reported a 53% revenue increase to $1.8 billion, including an 88% gain in advertising sales to $1.6 billion. Mobile
advertising made up 41% of total ad revenue, up from virtually nothing at the start of last year.