- Why You Should Stream Your Wedding Celebration Online
Around the Net in Video, P.J. Bednarski - Monday, July 8, 2013
Ustream, a San Francisco video live-streaming service says that 20,000 U.S. coupl ...
- WPP Creates Chanel Plus Unit, Delivers Global Media, Creative Duties
MediaDailyNews, Steve McClellan - Friday, July 5, 2013
Iconic fashion house Chanel has selected WPP to create a team ...
- Seniors Picky Over What They Are Called
Marketing Daily, Tanya Gazdik - Thursday, July 4, 2013
Terms used to describe seniors are increasingly outdated and offensive, according ...
- Newcastle Brown Ale Celebrates 'Independence Eve'
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2013
British beer Newcastle Brown Ale is latching onto the Fourth of Ju ...
- Mobile Boosts Email, Marketers Optimize Content
Online Media Daily, Gavin O'Malley - Tuesday, July 2, 2013
Mobile, while synonymous with cutting-edge communication, appears to be boosting one ...
- Don't Advertise Unless You Need To
Online Spin, Cory Treffiletti - Wednesday, July 3, 2013
I finally got caught up on "Mad Men" this past week, a ...
- United Airlines Ad Highlights New York
Marketing Daily, Tanya Gazdik - Monday, July 1, 2013
United Airlines is launching advertising that spotlights both the company's extensive flig ...
- Pernod Ricard USA Expanding Spirits Marketing Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Pernod Ricard USA has announced a reorganization and expansion of its spiri ...
- Red Robin Offers 'Can-Crafted Cocktails'
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
This summer, Red Robin Gourmet Burgers is offering two cocktail varieties serv ...
- Anti-Smoking Effort Offers Support To 'Quitter In You'
Marketing Daily, Tanya Gazdik - Sunday, June 30, 2013
The American Lung Association and WellPoint Inc. are partnering to help smoke ...
- Palace Resorts Invites Guests To 'Live the Palace Life'
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Palace Resorts' 'Live the Palace Life' campaign focuses on the different aspec ...
- FTC Targets Mortgage Investors Corporation
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Mortgage Investors Corporation, one of the nation's leading refinancers of veterans’ ho ...
- Feeling OTT Pressure, Cable In A Hurry to Develop Better Set Top Boxes
Around the Net in Video, P.J. Bednarski - Thursday, June 27, 2013
Cable operators are excited about the Reference Design Kit, or RDK--described ...
- Marketing Pros Focus On Cost Control, ROI
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A survey from the Association of National Advertisers indicates that procurement professiona ...
- RadiumOne Taps Bader As CMO
Online Media Daily, Mark Walsh - Wednesday, June 26, 2013
Veteran agency executive and mobile expert Eric Bader is joining social data-driv ...
- Using What You Know To Power What You Do (No Buzzwords Allowed)
Online Spin, Cory Treffiletti - Wednesday, June 26, 2013
There's a theme in marketing today that can be summarized very succinctl ...
- Hampton Targets Millennial Travelers
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Hampton Hotels is targeting Millennial travelers in a campaign that includes ...
- Instagram Video Seems to Be an Instant Hit
Around the Net in Video, P.J. Bednarski - Monday, June 24, 2013
Instagram’s newly-released video feature received a warm welcome from its users ...
- Pure Tells Consumers To 'Love Your Insurance'
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Pure, an insurance company that caters to high net-worth individuals, is launchi ...
- WPP Creates Geometry Global, New Retail Activation Agency
Online Media Daily, Steve McClellan - Friday, June 21, 2013
WPP has bundled several existing activation specialist units together to create ...
- Social Media Helps Marketers Capitalize On Events, Consumer Reactions
Online Media Daily, David Goetzl - Friday, June 21, 2013
AEG Global's Scott Carlis said the trick about marketing is to monit ...
- Pacifico Highlights Surfer Origins
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2013
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-sty ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibili ...
- Nielsen Studies 'Multi-Sensory' Differences Between Young and Old
VidBlog, P.J. Bednarski - Friday, June 21, 2013
When Boomers sometimes say they can't understand how Millennials use the We ...
- Deending on How You Count Apple, Netflix Dominate Pay Online Video
Around the Net in Video, P.J. Bednarski - Thursday, June 20, 2013
If you're counting downloads, iTunes has 67% share; if you're counting subscripti ...
- Hasbro Launches Nerf Dog
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2013
Hasbro Inc. is partnering with Gramercy Products, Inc. to launch Nerf Do ...
- Taco Bell To Test 'Protein Power' Menu
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Taco Bell is going for a healthier profile by testing a n ...
- You'll Find Hispanic Viewers On Smartphones
Around the Net in Video, P.J. Bednarski - Wednesday, June 19, 2013
A study from Centris says in the past month, 62% of Hispan ...
- XBox One Rules Gets Military Players Ready to Declare War on Microsoft
Around the Net in Video, P.J. Bednarski - Monday, June 17, 2013
Microsoft has 'alienated the entire military' with its mandatory online policies. Writi ...
- There's A Reaction Video Of You Reading This Headline
Around the Net in Video, P.J. Bednarski - Monday, June 17, 2013
No, not really. This is a story about reaction video of "Hobbi ...