- Cumulus Media Names 2 Market/Sales Execs
MediaDailyNews, Fern Siegel - Tuesday, June 4, 2013
Cumulus Media, a pure-play radio broadcaster, announces key appointments for its S ...
- Salesforce.com Buys ExactTarget, Expands Marketing Capabilities
Online Media Daily, David Goetzl - Tuesday, June 4, 2013
CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarge ...
- Hearst Names Uden VP, Digital Marketing
Online Media Daily, Gavin O'Malley - Monday, June 3, 2013
Hearst Magazines named Klas Uden as its new vice president of digit ...
- Sun Life Financial Invites People To 'Wake Up'
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2013
Sun Life Financial is launching a campaign that invites people to "Wa ...
- Get New Customers is Primary Email Objective For B2B Marketers
Research Brief, Jack Loechner - Friday, May 31, 2013
According to a new study by BtoB, "Email Marketing: An Established Chann ...
- United Airlines Opens PetSafe Kennel Facility
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
United Airlines has opened an on-airport kennel facility at its Chicago O'Ha ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- New Jersey Proclaims Itself 'Stronger Than The Storm'
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2013
Superstorm Sandy is a fading image in New Jersey's rear view mirr ...
- Crowne Plaza Measures PGA Tour Sleep Habits
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2013
Just in time for the Crowne Plaza Invitational at Colonial tournament th ...
- Future of Social, Digital Shops In Doubt
Online Media Daily, Steve McClellan - Tuesday, May 21, 2013
Amidst all the discussion of fully integrated marketing strategies, some are predicti ...
- Never Trust A CMO Who Won't Go Out And Sell
Online Spin, Cory Treffiletti - Tuesday, May 21, 2013
I've been a marketer for years, regardless of what my title w ...
- Miller64 Partners With Former Pro Athletes
Marketing Daily, Tanya Gazdik - Monday, May 20, 2013
Miller64 is launching "GO64," a summer-long initiative that will include local event ...
- Mars Contract Suit Against Y&R Continues
MediaDailyNews, Steve McClellan - Monday, May 20, 2013
A New York judge has denied a request by WPP's Y&R ...
- United Expands Loyalty Program To Businesses
Marketing Daily, Tanya Gazdik - Sunday, May 19, 2013
United Airlines is launching the MileagePlus Small Business Network, the first U. ...
- Sapient Revs Up 12%, Optimistic About 2013
MediaDailyNews, Steve McClellan - Friday, May 17, 2013
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- ...
- Gigya Improves Marketing, Adds 21 Social, Tech Partners
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
Social services startup Gigya on Monday is expected to announce the additi ...
- Real-Time Marketing Either Flies Or Fails Because It's Personal
RTBlog, Tyler Loechner - Monday, May 20, 2013
On the "Trick or Tweet: Is Real-Time for Real? Is It f ...
- Keller Fay Hires 2 Execs
MediaDailyNews, Fern Siegel - Thursday, May 16, 2013
The Keller Fay Group, a research and consulting company specializing in word-of-mou ...
- Jack Link's Looks To 'Fuel' POP Sales
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2013
Those who don't know the beef jerky-snacks category might expect ads featuri ...
- Gay Men, Lesbians Differ on LGBT-Friendly Corporate Policies, Advertising
MediaDailyNews, Erik Sass - Wednesday, May 15, 2013
While it is convenient to group lesbian, gay, bisexual and transgender peop ...
- Carriers Come Together For 'It Can Wait'
Marketing Daily, Aaron Baar - Tuesday, May 14, 2013
The four major wireless carriers in the U.S. will take a (partia ...
- Jockey Sport Performance Underwear Gets Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Put. That. Underwear. Down. Why are you paying $150 for high-end joggi ...
- April Good For Some Vehicle Segments, So-So For Others
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
April auto sales have come and gone, but you can always g ...
- Consumer Decisions in a Green Market
Marketing: Green, Brigid Milligan - Wednesday, May 15, 2013
Forget buying a lottery ticket, the future is looking green. As t ...
- Six Flags, Cedar Fair Gear Up For Screamin' Season
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
With the recession now a distant memory, amusement parks are banking ...
- Gevalia Rolls Out Videos, Facebook Sampling Game
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
Continuing its full-on assault to gain share in the U.S. retail marke ...
- Audi Waxes Nostalgic
Marketing Daily, Karl Greenberg - Tuesday, May 14, 2013
Audi has had its headlights pointed forward for years as it h ...
- Citi Says 'No Fees' Means 'Never'
Marketing Daily, Aaron Baar - Monday, May 13, 2013
While some credit cards may offer one-time amnesty when it comes ...
- Kelly-Moore Color Campaign Goes Mobile
Marketing Daily, Sarah Mahoney - Monday, May 13, 2013
Kelly-Moore Paints is introducing its latest color collection with a new campai ...
- Volkswagen, Audi Open Manhattan Flagship
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Volkswagen and Audi are busy right now, both on the ad a ...