A pair of surveys suggest McDonald's has big trouble. Goldman Sachs' survey of 2,000 consumers found McDonald's appears to be less able to convert advertising into customer visits. The world's
largest hamburger chain is spending a lot to promote things like Mighty Wings, but consumers aren't biting. "It has not had strong innovation for the past few years, and it is the restaurant consumers
are least likely to recommend to their friends/family," the firm added. A separate analysis from Janney Capital Markets suggested that estimates for McDonald’s monthly sales are too optimistic
near term.
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