• USA Today, Thursday, October 17, 2013 9:36 AM

Nestle is rolling out a product to compete with Reese's Peanut Butter Cup and supporting it with a first-ever Super Bowl commercial. "The peanut butter cup is America's favorite candy," says Jeremy Vandervoet, brand manager for Butterfinger. "This is the first time the peanut butter cup will change." Hershey, maker of No. One Reese's, say they're not worried. "Reese's is one of America's most beloved brands," says Anna Lingeris, senior manager of brand PR and consumer engagement at Hershey. She says its sales topped $1.5 billion last year, making it the top-selling confection brand. No other domestic candy brand topped $1 billion in sales last year, Nielsen reports.

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