• by Tyler Loechner  @mp_tyler, September 10, 2013

Trapit, a marketing technology company that sprung up from the same CALO project that gave birth to Siri, today announced the launch of a content marketing platform dubbed the Content Curation Center for Marketers. Henry Nothhaft, the company's chief product officer and co-founder, told RTM Daily that the new platform is essentially a second version of an app for publishers Trapit launched in April.

The platform is intended to merge content marketing with artificial intelligence and automation. The platform scans 100,000 handpicked Web sites for content in near real-time. For comparison, Nothhaft pointed out that Google News scans 50,000 Web sites to generate its content. 

What makes Trapit's platform unique, Nothhaft argued, is not just that they have a significant amount of Web sites to crawl, but that their underlying technology is able to scour the Web better than others. "Our customers…not only get the sources they expect, but we're also uncovering really high-quality content that they wouldn't get from traditional search engines." That's because Trapit's technology is able to break down the content of the Web to find out things like the relationship between specific words rather than simply spotting trends and searching keywords. "For example, we know an article is not just about Big Data…it's about using Big Data to increase conversions at the checkout stand."

Nothhaft claimed that another unique thing about the Trapit content marketing platform is that it allows marketers to find content that likely hasn't already been floating around or talked about. "Because we have the marriage between our source library and the AI tech, we're able to surface for brands highly relevant content and stuff that hasn't been injected into their sphere of influence yet," he said.

Trapit's platform is geared for mid-market to large global enterprises, Nothhaft noted. He added they they also "work with a number of hot startups."