- Real-Time Data Requires Real-Time Marketing Action
MediaDailyNews, Steve McClellan - Friday, October 7, 2011
New systems let businesses can slice and dice data in an infini ...
- Movie Studios Slow To Advertise On Oscars
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
It's been three years since the Academy of Motion Picture Arts &am ...
- Sabatini Named Style Network SVP, Marketing
MediaDailyNews, - Wednesday, October 5, 2011
NBCU has appointed Nicole Sabatini to senior vice president, marketing for T ...
- Entertainment Marketing Improves Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Integrating disparate marketing of entertainment platforms can be difficult -- but progre ...
- GSN Taps Croncota As Marketing Chief
MediaDailyNews, David Goetzl - Monday, October 3, 2011
A former top E! marketing executive has taken the CMO role ...
- Kindle Strategy Fires Amazon's Future
On Media, Diane Mermigas - Friday, September 30, 2011
Opportunity abounds for marketers and content providers that get this: Amazon ...
- Shop Talk: Facebook Adds 'People' Metric
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Facebook has introduced new analytics tools for marketers including a new metr ...
- MediaVest Encourages Clients To Embrace Community Strategies
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
Publicis Groupe's MediaVest has completed a major research project on social communiti ...
- Trust But Verify: Marketers Doing More Agency Evaluations
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
According to a new report analyzing marketer-media agency business relationships, the frequen ...
- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- 7-Eleven Offers CofFREE Day, Facebook Game
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2011
The promotion targets everyone who likes a "fresh, piping-hot cup of coffee ...
- Take Two: Bruno Now Marketing Prez For Weinstein Co.
MediaDailyNews, Wayne Friedman - Tuesday, September 27, 2011
Stephen Bruno, former senior marketing executive of The Weinstein Company, has return ...
- Social Media Marketers Put Premium On WOM Reviews
Online Media Daily, Gavin O'Malley - Tuesday, September 27, 2011
It turns out that social media marketers value certain types of user-generat ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...
- For Social Media Marketing, Earned Media Rules
Online Media Daily, - Tuesday, September 27, 2011
Knock down organizational walls to force marketing disciplines to collaborate. Use word-of-mou ...
- App Offers Alternative To Reading Food Labels
Marketing Daily, - Friday, September 23, 2011
With front-of-packaging labeling systems the hot topic in the food/beverage industries, ...
- Existence Precedes Essence In Toyota Yaris Campaign
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," sa ...
- Nissan Taps Deperez For Marketing
Marketing Daily, - Friday, September 23, 2011
Nissan has tapped Fred Deperez as director, Chief Marketing Manager for Niss ...
- eBay Motors Launches Web-Based Show
Marketing Daily, - Friday, September 23, 2011
eBay is launching "World's Fastest Car Show" -- an original video seri ...
- Lunch Behaviors Can Vary Significantly By Generation
Marketing Daily, Karlene Lukovitz - Sunday, September 25, 2011
Millennials are the heaviest users of restaurants/foodservice options at lunch, but they' ...
- Study: Make Way For Winter Holiday Markdowns
Marketing Daily, Sarah Mahoney - Friday, September 23, 2011
While retail executives are looking for modest growth this holiday season, they' ...
- Crowne Plaza Hotels Tees Off With Nike Golf Pro
Marketing Daily, Tanya Gazdik - Saturday, September 24, 2011
Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike go ...
- Jagermeister Hires U.S. Agency
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Jägermeister is hiring its first U.S.-market advertising agency in 25 or mo ...
- Rite Aid Expands Loyalty Program
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Rite Aid increased sales and narrowed losses in second quarter 2012 ...
- Brands Go Long With Ad Creative
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Brands marketing in the UK are increasingly turning to long-copy ads ...
- Ford Dominates Domestic Revival
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Ford, more than any of the Detroit makers, is dominating the domest ...
- Are We Lazy Or Do We Just Hate 'Ferners'?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Bnet columnist Jim Edwards points out Americans will not be bothered ...
- Nike Readies LeBron 9
Marketing Daily, - Thursday, September 22, 2011
Nike is readying the LeBron 9, which it says is its fir ...
- Elmo's Tambourine Rocks Toys R Us Hot List
Marketing Daily, Sarah Mahoney - Thursday, September 22, 2011
Toys R Us has unfurled its holiday Hot List, which this ye ...
- General Mills's Earnings Down, But Beat Expectations
Marketing Daily, - Thursday, September 22, 2011
General Mills reported fiscal Q1 profits of $405.6 million (61 cents ...