- Food Industry Redubs FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, September 22, 2011
The food and beverage industry has renamed its new, voluntary front-of-package nutriti ...
- September Looking Better Than August For Auto Sales
Marketing Daily, - Thursday, September 22, 2011
September is looking to be a better month than last for new-vehic ...
- (Another) Actor Is New Voice Of Honda
Marketing Daily, Karl Greenberg - Thursday, September 22, 2011
Actor Jason Bateman, the star of "Horrible Bosses," does the voiceover ...
- Cellular South To Become C Spire
Marketing Daily, - Friday, September 23, 2011
Regional cellular company Cellular South is rebranding itself as C Spire, touti ...
- Ford, Nissan Create Reality Shows For Millennials
Marketing Daily, Karl Greenberg - Thursday, September 22, 2011
This summer Ford brought racing, Millennials, and the Fiesta, Mustang and Rang ...
- Time Warner Cable Touts Service In TV Spot
Marketing Daily, Aaron Baar - Thursday, September 22, 2011
Time Warner Cable is looking to inject a little luxury into t ...
- How Marketers Can Combat TV Fragmentation
MediaDailyNews, Brian Wieser - Thursday, September 22, 2011
Large advertisers rely on television because it best satisfies reach and frequen ...
- Velti Acquires CRM Provider Air2Web
Online Media Daily, - Thursday, September 22, 2011
Mobile marketing company Velti acquired mobile CRM firm Air2Web for about $ ...
- Is Tragedy Really The Right Place To Build Brand Equity?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ads in the sky, ads in public restrooms, on peoples' skin, a ...
- Ford Says U.S. Auto Sales To Rise In September
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ford bean counters see September as a strong month for U.S. au ...
- BA Launches Biggest Ad Push In Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
British Airways has launched its biggest brand advertising campaign in more th ...
- FDA Bans Primatene Mist
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
The Food and Drug Administration has determined that Primatene Mist is ...
- Foster's Says 'Yes'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Australian beer giant Foster's has accepted an improved takeover worth Aus$9.9 billi ...
- General Motors' GMC Takes NFL Sponsorship On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
GMC is the official vehicle of the NFL, but the General Moto ...
- Xerox: 'We're More Than A Copier Company'
Marketing Daily, Aaron Baar - Wednesday, September 21, 2011
In the second year of its efforts to convince the world th ...
- Honda Gear At John Deere
Marketing Daily, - Wednesday, September 21, 2011
Honda Power Equipment has signed a sales and marketing agreement with Jo ...
- Carl's Jr., Hardee's Team With Gen Y News Site
Marketing Daily, Karlene Lukovitz - Wednesday, September 21, 2011
CKE Restaurants, Inc. has signed a deal with the new mobile ne ...
- ConAgra's Earnings Hit By Costs
Marketing Daily, - Wednesday, September 21, 2011
ConAgra Foods saw fiscal Q1 earnings drop 42% as a result ...
- Forecast: Expect Holiday Ho-Hos To Be Only So-So
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2011
'Tis the season to read holiday tea leaves, and three just-released forecas ...
- Industry Council Offers Guidelines For Spirits Marketing
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
The Distilled Spirits Council of the United States (DISCUS) has issued n ...
- Lincoln Financial Taps DePeau For CMO Spot
Marketing Daily, - Wednesday, September 21, 2011
Lincoln Financial Group has named Jamie DePeau as CMO effective immediately. DePe ...
- Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
Days after it became known that one top neuroscience-based marketing researcher w ...
- Weak Ticker: Facebook Users Dislike Updated News Feed
Online Media Daily, Mark Walsh - Wednesday, September 21, 2011
A user backlash to changes on Facebook is playing out once agai ...
- Microsoft Renews Adchemy Partnership, Takes Minority Stake
Online Media Daily, Gavin O'Malley - Wednesday, September 21, 2011
Microsoft and Adchemy hope to expand the use of the Adchemy IntentM ...
- Responsible Marketing: Alcohol Brands Issued Social-Media Guidelines
Online Media Daily, Gavin O'Malley - Wednesday, September 21, 2011
Alcohol brands are welcomed to participate in social media marketing, but ...
- Foster's Group Agrees To SABMiller Takeover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
SABMiller has agreed a deal to buy Foster's Group for AUD5.1 p ...
- Q&A: For Marketers And The U.S. Olympic Team, Swimming With Michael Phelps Is Solid Gold
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Michael Phelps has experience the joy of victory (Olympic gold) and t ...
- Smart Launches "Un-Big" Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
German luxury carmaker Mercedes-Benz is relaunching the Smart car in the Unit ...
- Grey To Add A Division
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
The Grey unit of the Grey Group, which is owned by WP ...
- Clarification: 1-800-Dentist Previously Worked With DonatWald+Haque
Marketing Daily, - Tuesday, September 20, 2011
Due to incorrect information provided by the company,
1-800-Dentist Puts Tee ...