- Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Quaker, Zazu Launch Morning Mobile App
Marketing Daily, - Tuesday, September 20, 2011
Quaker Oats has partnered with digital startup Zazu to launch a mobi ...
- Color Update: For Spring, Think Brights And Naturals
Marketing Daily, - Tuesday, September 20, 2011
With Fashion Week's Spring runways exploding with bold colors last week, markete ...
- Nissan Taps Adam Carolla For Versa Road Trip Effort
Marketing Daily, - Tuesday, September 20, 2011
Nissan is getting actor and comedian Adam Carolla to back a soci ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- Zipcar Taps Levy For Humorous Take On Urban Life
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Car share company Zipcar has tapped comedian Dan Levy for a vid ...
- Customer Satisfaction With Computers Is Unchanged
Marketing Daily, Aaron Baar - Tuesday, September 20, 2011
"A leveling out is obviously not a change," Forrest Morgeson, ACSI's direct ...
- Texas Cadillac Dealers Launch Charity Effort
Marketing Daily, - Tuesday, September 20, 2011
Texas Cadillac dealers are launching Team Escalade Texas, a multi-market, multimedia campai ...
- Mercury Insurance, NASCAR Team For Anti-Texting Effort
Marketing Daily, - Tuesday, September 20, 2011
Mercury Insurance has partnered with Andrew Murray -- who at age ...
- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- T-Mobile To Host 1-Day Smartphone Sale
Marketing Daily, - Tuesday, September 20, 2011
To promote is Unlimited Value pricing plans, T-Mobile is offering a one-d ...
- Mobile Barcodes Offer Key Customer Engagement
Online Media Daily, Laura Marriott - Tuesday, September 20, 2011
Given the dependency that consumers have on their mobile devices, mobile marketi ...
- Havas Digital, MediaMind Partner On Analytics
Online Media Daily, Gavin O'Malley - Tuesday, September 20, 2011
Pooling their resources, Havas Digital announced a partnership with online ad fi ...
- Band Fans, Social Media Drive U.S. Cellular Summerfest Mobile Campaign
Online Media Daily, Steve Smith - Tuesday, September 20, 2011
At this year's Summerfest music festival, the mobile marketing campaigns for U. ...
- Without Manning, Who Is The NFL's (Next) Marketing MVP?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Barry Janoff mulls who's next among NFL MMP's (most marketable players): T ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- Michaels Settles False Advertising Investigation
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
The New York State Attorney General's Office has reached a $1.8-million settleme ...
- Wal-Mart CEO Talks Economy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Wal-Mart's chief executive says short-term economic fixes could work, but job creati ...
- Facebook Boosts Diageo Advertising Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- Kia Wants YOU To Shuffle
Marketing Daily, - Monday, September 19, 2011
Kia says its shufflin' "Share Some Soul" ad campaign that brings ba ...
- Industry Releases Digital Marketing Measurement Solution
Marketing Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Porsche Brings In New VP Marketing NA
Marketing Daily, - Monday, September 19, 2011
Porsche has brought in Andre Oosthuizen as VP, Marketing for Atlanta-based Porsc ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- Customer Experience Management: Extinction Bound?
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
Customer experience management (CEM) is in danger of being "misunderstood into extinction ...
- Esurance Selects Leo Burnett
Marketing Daily, - Monday, September 19, 2011
Esurance has selected Leo Burnett Chicago as its new agency of reco ...
- Brain Drain: Neuro Researcher EmSense Goes On The Block
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2011
EmSense, a leader in the promising field of neuromarketing research, is ...
- Comedy Central's 'Workaholics' Get's Personal, Makes Average Joe Part Of Brand Integration
MediaDailyNews, David Goetzl - Monday, September 19, 2011
One male Joe Fan will be part of the "Workaholics" script duri ...