• September 20, 2011

Texas Cadillac dealers are launching Team Escalade Texas, a multi-market, multimedia campaign in Dallas-Fort Worth, Houston, Austin and San Antonio supporting six charities backed by 19 celebrities.

Six celebrity teams, with their chosen charities, will begin their Sept. 22 to Oct. 30 challenge to garner the most public support for their causes. Texas Cadillac dealers will produce public service announcement videos for each of the six charities and provide them with paid media support to publicize and promote the PSAs at various Texas locations.

During the month, people will vote, click and share their favorite charity's video. The charity that receives the most votes for its PSA through midnight Oct. 30 will win additional paid media support valued at $150,000.

Former Dallas Cowboys wide receiver Drew Pearson will lead Team Escalade Texas, and will travel to all markets to attend events and conduct interviews. Each charity also will be given an exclusive team that supports individual missions. Each team will consist of three celebrities, a radio station in Dallas and one in Houston that will provide station personalities for on-air support at events and more. The remaining 18 celebrities will be announced on Sept. 22.--Karl Greenberg