- Adobe Launches Online Marketing Tools
Online Media Daily, Laurie Sullivan - Monday, June 20, 2011
Adobe will launch a suite of multichannel marketing tools today that s ...
- Pimp My Ride
Research Brief, Jack Loechner - Monday, June 20, 2011
According to a recent MarketTools study on travelers' flying experiences over t ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Moms Like Ads With Incentive, Earn Best ROI
Online Media Daily, Gavin O'Malley - Wednesday, June 15, 2011
Moms are more likely to search in various lifestyle categories online ...
- Marketers: Tech-Savvy Families Share Purchasing Decisions
Online Media Daily, - Wednesday, June 15, 2011
Members of tech-savvy families are bridging the generation gap, per a rece ...
- 7 Steps To Facebook Marketing
Online Media Daily, - Tuesday, June 14, 2011
Digital agency 360i has released a new seven-step guide to building ...
- Targeted Buy: Emailvision Acquires smartFOCUS
Online Media Daily, Gavin O'Malley - Tuesday, June 14, 2011
Email service provider Emailvision on Tuesday announced the acquisition of marketing softwa ...
- Kimpton Teams With Tumi, Partner Of Marriott
Marketing Daily, Tanya Gazdik - Monday, June 13, 2011
Kimpton Hotels has linked with upscale bag maker Tumi for a promoti ...
- LipDub Creators Debut Status Creative
Online Media Daily, - Monday, June 13, 2011
Garnering over 3.1 million YouTube views in less than three weeks, t ...
- Social, Mobile and QR Codes Coming On Strong As SMB Marketing Mix With EMail
Research Brief, Jack Loechner - Tuesday, June 14, 2011
According to a new survey by Pitney Bowes, 76% of small business ...
- Cuba, Si, Say Advertisers?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
Cuba used to be a resort island where Americans went to par ...
- Portals and Entertainment Top Web Categories in China
Research Brief, Jack Loechner - Monday, June 13, 2011
Following on a Research Brief last week noting that seven out ...
- Heineken USA Consolidates Entertainment Marketing
MediaDailyNews, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Attribution Isn't One-Size-Fits All
Online Media Daily, John Kelly - Friday, June 10, 2011
When a sale comes in, almost every marketing channel raises its ha ...
- Marketing Success: Mastering The Why Factor
MediaDailyNews, Mike Oddi - Wednesday, June 8, 2011
Category leaders and their agencies invest millions in resources and tools ...
- Big Y Foods Pilots A First For Groupon
Marketing Daily, Sarah Mahoney - Tuesday, June 7, 2011
Big Y Foods -- a regional supermarket known for its experimental approa ...
- Global Marketing Function Intrinsic In Five Years
Research Brief, Jack Loechner - Wednesday, June 8, 2011
Results of a study, commissioned by the Public Relations Global Network, sh ...
- Disruption Demands 'Customer-Obsessed' Model
Marketing Daily, Karlene Lukovitz - Monday, June 6, 2011
Technology-empowered consumers are so radically disrupting the traditional competitive scenario across industri ...
- Quaker State To Reward Drivers Who Get To 300,000 Miles
Marketing Daily, Karl Greenberg - Monday, June 6, 2011
Hard as it is to imagine, some cars out there have 300,0 ...
- Ex-Clear Channel Exec To Van Wagner
MediaDailyNews, Erik Sass - Monday, June 6, 2011
Evan Harrison left Clear Channel Radio in March; he is now chi ...
- The 2/20 Rule: Producing Nonlinear Interactive Content
Online Media Daily, Adrian Belina - Monday, June 6, 2011
Every online visitor is different -- and their attention spans vary considerabl ...
- Deal Me In: Amazon Launches AmazonLocal
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
Amazon invested $175 million in LivingSocial last year, but Thursday it cement ...
- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- Market Focus: More than Nine Months to Reach Them
OMMA Magazine, Eric Butterman - Friday, April 29, 2011
Many companies are decent at targeting the new parent demographic yet n ...
- Marketers Yet To Exploit Online Social Games
Online Media Daily, Mark Walsh - Friday, May 27, 2011
Even with a whopping 250 million people playing casual games a mont ...
- Nissan's Erich Marx Gets To Focus In New Job
Marketing Daily, Karl Greenberg - Thursday, May 26, 2011
The 20-year Nissan veteran, who has held management positions in marketing operation ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Oprah Finale Grabs 18 Million Viewers, Major Ad Time
MediaDailyNews, Wayne Friedman - Thursday, May 26, 2011
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratin ...
- AccentHealth Unveils New DO Networks
MediaDailyNews, Erik Sass - Thursday, May 26, 2011
This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliv ...
- Lyman Heads Publicis Modem's LG Mobile Work
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Publicis Modem San Francisco just named Alex Lyman as its new vi ...