- Marketing Expectations in 2011
Research Brief, Jack Loechner - Thursday, July 28, 2011
According to the CMO Council's Marketing Outlook 2011 study, as marketing budge ...
- Double Your Email Marketing CTR: Use Video.
Online Media Daily, Craig Wax - Tuesday, July 26, 2011
Email marketers looking to improve their click-through rate should use video. ...
- Gannett Taps Goetz As VP, Marketing
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becom ...
- Greenblatt To Mindshare Gaming Director
MediaDailyNews, Steve McClellan - Monday, July 25, 2011
With revenues and usage climbing steadily in the sector, WPP's Mindshare Nor ...
- California Pizza Kitchen Touts New Menu Items
Marketing Daily, Tanya Gazdik - Saturday, July 23, 2011
"Outdoor provides mass reach, but the campaign is really designed to targ ...
- O&M Adds Video Practice For Digital Clients
MediaDailyNews, Wayne Friedman - Friday, July 22, 2011
Pushing its digital marketing clients content further, ad agency Ogilvy & Math ...
- WCG Hires 4 Senior Execs
MediaDailyNews, - Thursday, July 21, 2011
WCG, which offers integrated creative and marketing communications services, hired three seni ...
- Holiday Forecast: Marketers Can Expect Cool Profits
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
Marketers should take cool comfort in a new report from direct marketi ...
- Marketing In The ZMOT: An Interview With Jim Lecinski
Performance Marketing Insider, Gord Hotchkiss - Thursday, July 21, 2011
A few columns back, I mentioned the new book from Google, "ZMO ...
- Coke CEO: Economy Still Dragging, Middle Class Remains Concerned
Marketing Daily, David Goetzl - Tuesday, July 19, 2011
The chief executive at Coca-Cola, one of the world's largest marketers, blunt ...
- Media Heads Up: Consumer Confidence Bolts
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some sobering news for marketers and media agency executives -- consumer confiden ...
- Coke CEO: Economy Still Dragging, Middle Class Remains Concerned
MediaDailyNews, David Goetzl - Tuesday, July 19, 2011
The chief executive at Coca-Cola, one of the world's largest marketers, blunt ...
- Hirsch To EVP/CMO Time Warner Cable
MediaDailyNews, - Friday, July 15, 2011
Jeffrey Hirsch has been named executive vice president and CMO for Ti ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digit ...
- Physician, Heal Thyself -- Or, Start Marketing Your Own Content
Performance Marketing Insider, Derek Gordon - Monday, July 18, 2011
As I wind down this long content marketing series, I thought ...
- Activision Taps SapientNitro For Digital Services
Online Media Daily, - Tuesday, July 12, 2011
SapientNitro will provide digital marketing strategy and support for interactive entertainment compan ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disn ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Marketing Daily, - Monday, July 11, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- Chase Offers Members Exclusive Golf Experience
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"Golf is certainly a sweet spot for this customer segment," Chase Ca ...
- Facebook Poised To Drive Social Marketing, e-Commerce
On Media, Diane Mermigas - Friday, July 1, 2011
Facebook is quickly moving to leverage its more than 600 million glob ...
- Google+: What's In It For Advertisers?
Online Media Daily, Laurie Sullivan - Thursday, June 30, 2011
With the launch of Google+ earlier this week, the advertising industry (wi ...
- 9 Social Media Trends Help Marketers
Online Media Daily, - Wednesday, June 29, 2011
Social-media marketing firm Vitrue offers a list of nine trends that ...
- Google Unleashes Zippy Mobile, Analytic Tools
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
From mobile to social and beyond, Google released a dizzying array ...
- Interactive Marketing Exposed
Research Brief, Jack Loechner - Thursday, June 30, 2011
According to a new report from Forrester Consulting to understand how interacti ...
- Bollo Heads Marketing For TVB
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Michael Bollo, who has considerable experience in Spanish-language broadcasting, has joined t ...
- Adobe Builds On Search Marketing Tools
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Adobe Systems continues to build up features in SearchCenter+ for marketers. T ...
- Two-Thirds of Local Merchants Advertise on Social Network; 1/5 Use Facebook
Research Brief, Jack Loechner - Tuesday, June 28, 2011
According to MerchantCircle, new local ad offerings from Facebook are making inroa ...
- ChoiceStream Crunches Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method ...
- Credit Card Freebies
Research Brief, Jack Loechner - Friday, June 24, 2011
According to Mintel Comperemedia, cash in the credit card industry is becomi ...
- Give Away Apps to Gain Market Share
Online Media Daily, Andy Roy - Wednesday, June 22, 2011
Today's marketers have to work harder to acquire and retain customers d ...