- Shawn White Gets Behind Chewing Gum
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Forget perfume, apparel, a new snowboard line, or a ski resort. Olymp ...
- Ritz-Carlton Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
The Ritz-Carlton has launched a $10 million advertising campaign comprising direct mai ...
- Wells Fargo Rolls Out Post-Acquisition Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Three years after its $15.1 billion purchase of the ailing financial franchi ...
- LGBT Affluents Younger, Richer Than Other Upscale Demos
MediaDailyNews, Erik Sass - Friday, September 16, 2011
Affluent adults who identify themselves as lesbian, gay, bisexual or transgender te ...
- Resolution Media: Rival Google+ Gaining On Facebook
Online Media Daily, Steve McClellan - Thursday, September 15, 2011
Is Facebook setting itself up for a big fall? Omnicom's Resolution Med ...
- Marriott's Fairfield Inn Says 'Let's Get It Done'
Marketing Daily, Tanya Gazdik - Tuesday, September 13, 2011
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shar ...
- Hill to Lead BET Consumer Marketing
MediaDailyNews, - Tuesday, September 13, 2011
BET has tapped a former WWE and American Express executive to he ...
- Universal Sports Moves To Cable, Satellite Outlets
MediaDailyNews, Wayne Friedman - Monday, September 12, 2011
Looking for a more business-friendly national distribution footprint, TV sports network Univers ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- DR Marketers: Spend More Time Educating The Audience
Online Media Daily, David Karel - Monday, September 12, 2011
We've entered the age of the revenue marketer with a collective a ...
- Vibrant Goes To Asia-Pacific, Brands Follow
Online Media Daily, - Thursday, September 8, 2011
Amex, Hewlett Packard, IBM, Splenda, Paramount, Mazda, and Johnson & Johnson a ...
- NFC Leaders Form Marketing Alliance
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 8, 2011
Three top near field communication (NFC) specialists have formed global alliance ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Focusing On Investor Happiness Hurts Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Raising prices and fees may boost share price, but at what cos ...
- MGM Taps Finberg As EVP, Marketing
MediaDailyNews, Wayne Friedman - Tuesday, September 6, 2011
The revamping of movie studio Metro-Goldwyn-Mayer continues with the hiring of ...
- Marketing Guru Hudson Joins IPG Board
MediaDailyNews, Steve McClellan - Friday, September 2, 2011
Interpublic Group has brought on a new member to its board ...
- Game Within The Game: Mobile Marketing Inside the Venue
Online Media Daily, Bryon Morrison - Tuesday, September 6, 2011
Mobile marketing has been breathing new life into sports venue marketing. Sponso ...
- SMBs Aim At Digital Marketing
Research Brief, Jack Loechner - Monday, September 5, 2011
According to a new U.S. SMB Spending Forecast by BIA/Kelsey, small a ...
- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Displaced: Agencies Split Over Facebook 'Places' Move, Confusion Reigns
Online Media Daily, Steve McClellan - Friday, August 26, 2011
Judging from some of the headlines earlier this week, Facebook was phasi ...
- Havas Bulks Up its U.S. Sports Marketing, Rothenberg Heads Unit
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Havas Sports & Entertainment, a unit of the Paris-based Havas, is developi ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- Cross-Channel Effort Aid Marketing Effectiveness
Online Media Daily, Shattuck Groome - Friday, August 26, 2011
Integrated campaign management is a strategic imperative and will thrive once the ...
- Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages
Online Media Daily, Steve McClellan - Wednesday, August 24, 2011
While Google+ is still dwarfed by Facebook in the U.S. in ter ...
- Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2011
Crowne Plaza has conducted giveaways in the past, but this is t ...
- Content Marketing's 'Now' Revolution
MediaDailyNews, Jeremy Sohn - Wednesday, August 24, 2011
Content is king. Brands need to dynamically create alternative forms of conte ...
- ABC Promotion Set For Liftoff
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
ABC will let fly an experiential-marketing stunt to give its drama "P ...
- Gamba Joins NBC-Owned Station Group
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
NBC Universal said it has hired a former executive at the ABC-own ...
- RIP Last Click: Why Last Click is Dead (Or Should Be)
Online Media Daily, Richard Frankel - Wednesday, August 24, 2011
The damage of misplaced attribution doesn't just fail to give credit whe ...
- Twitter 'Galleries' Offer Marketing Options
Online Media Daily, - Tuesday, August 23, 2011
Twitter says the new "User Galleries" feature is a plus for markete ...