Forget perfume, apparel, a new snowboard line, or a ski resort. Olympic snowboarder Shaun White is backing Whitemint, a new flavor by Kraft Foods' Stride.
Packages feature the
Olympian's. Also known as "The Flying Tomato" White was in a commercial for a Stride 2.0 this summer is now in a new TV ad for Whitemint.
Serena and Venus Williams have done Doublemint;
and Marlon Wayans was in Dentyne ads, and there was a Bubblicious flavor, LeBron's Lightning Lemonade. Whitemint is meant to appeal to those ages 18 to 24.
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