- White Or Black, The iPhone Wins
Online Media Daily, Mark Walsh - Thursday, April 14, 2011
What other company besides Apple could drum up so much consumer a ...
- Business to Business Social Marketing
Research Brief, Jack Loechner - Sunday, April 17, 2011
According to a new study by BtoB, 93% of all b2b markete ...
- Aegis Names Wiederkehr To New CMO Post
MediaDailyNews, - Tuesday, April 12, 2011
Aegis Media North America has set up a new position of chi ...
- Boomers Value Brands That Champion 'Youthful' Style
Online Media Daily, Gavin O'Malley - Tuesday, April 12, 2011
Representing a clear marketing opportunity, 66% of boomers are on the looko ...
- Facebook Told To Disclose Source Code To Suing Marketers
Online Media Daily, Wendy Davis - Monday, April 11, 2011
Facebook has been ordered to disclose a host of data, including i ...
- 80% Use Smartphones To Car Shop
Online Media Daily, Mark Walsh - Wednesday, April 6, 2011
More than one-quarter of iPhone, iPod touch and Android users plan ...
- CW, Ford Drive Net's Biggest Marketing Push
MediaDailyNews, Wayne Friedman - Monday, April 4, 2011
In creating what they call the biggest marketing effort ever for t ...
- Initiative Taps Rosner As EVP-Innovations
MediaDailyNews, - Monday, April 4, 2011
Interpublic's Initiative unit has promoted Dave Rosner to executive vice president-director ...
- Emailvision Forms New Tech Alliances
Online Media Daily, - Monday, April 4, 2011
Emailvision announced today several strategic alliances to increase the interoperability of ema ...
- Hearst Taps Constant Contact To Up Email Marketing
Online Media Daily, Gavin O'Malley - Monday, April 4, 2011
Showing faith in an aging marketing channel, Hearst's LocalEdge has selected Consta ...
- Kids, Would You Like Some Augmented Reality With Your Cereal?
Creative Media Blog, Amy Corr - Monday, April 4, 2011
Breakfast is the most important meal of the day, and apparently ...
- Study: Cause Marketing Lowers Donations
Marketing Daily, Tanya Gazdik - Sunday, April 3, 2011
Charitable firms should demand transparency from the marketers they plan to enga ...
- Mobile Alliance Promotes Rich Media To Marketers
Online Media Daily, Gavin O'Malley - Friday, April 1, 2011
Hoping to whet marketers' appetites, mobile ad network Mojiva has established ...
- JetBlue Hosts Raphael Saadiq In Concert At JFK
Marketing Daily, - Friday, April 1, 2011
JetBlue Airways will host an exclusive concert for ticketed customers by Columb ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...
- Salesforce Buys Radian 6, Enhances Social Media Tools
Online Media Daily, Gavin O'Malley - Wednesday, March 30, 2011
Showing social media's vastly increasing influence, Salesforce.com on Wednesday announced a de ...
- Market Plastics? Even A Commodity Needs Love
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 30, 2011
Plastics companies are looking at new ways to market themselves and th ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- Gerber Joins ABC To Handle Sales, Marketing Cross-Platform
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Adam Gerber, who has ample experience on the traditional media side a ...
- Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Sun Life Financial has been running a clever spot where a coup ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Peterzell To Head Ketchum's Entertainment Practice
MediaDailyNews, - Monday, March 21, 2011
Omnicom media relations agency Ketchum said marketing veteran Marcus Peterzell will he ...
- The ARF at 75: Championing the Role of Research in Advertising Effectiveness
MediaDailyNews, Robert Barocci - Friday, March 18, 2011
The Advertising Research Foundation has become a trusted forum to create a ...
- CheckPoints' Mark DiPaola Weighs In On Location-Based Marketing
Online Media Daily, Mark Walsh - Friday, March 18, 2011
CheckPoints has quickly emerged as a contender in the location-based marketing spac ...
- Project: WorldWide Acquires Partners + Napier
MediaDailyNews, - Thursday, March 17, 2011
Project: WorldWide, an independent, global agency network grounded in engagement marketing, acquir ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- ReachMail: Email Marketers Should Focus On Mid-Day
Marketing Daily, - Thursday, March 17, 2011
Marketers strive to schedule email campaigns to appear in inboxes at t ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Westin Invites Consumers To 'Warm Up'
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2011
The mobile campaign, which runs until April 1, places an expandable bann ...