- The ARF at 75: Championing the Role of Research in Advertising Effectiveness
MediaDailyNews, Robert Barocci - Friday, March 18, 2011
The Advertising Research Foundation has become a trusted forum to create a ...
- CheckPoints' Mark DiPaola Weighs In On Location-Based Marketing
Online Media Daily, Mark Walsh - Friday, March 18, 2011
CheckPoints has quickly emerged as a contender in the location-based marketing spac ...
- Project: WorldWide Acquires Partners + Napier
MediaDailyNews, - Thursday, March 17, 2011
Project: WorldWide, an independent, global agency network grounded in engagement marketing, acquir ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Southwest Enlists Dude Perfect For Sweeps
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
The airline has teamed up with the internet basketball trick-shot artists, Du ...
- ReachMail: Email Marketers Should Focus On Mid-Day
Marketing Daily, - Thursday, March 17, 2011
Marketers strive to schedule email campaigns to appear in inboxes at t ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Westin Invites Consumers To 'Warm Up'
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2011
The mobile campaign, which runs until April 1, places an expandable bann ...
- 'Super 8' Film Marketed On Twitter, Facebook
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Looking to make it easier for prospective fans to share more entertainme ...
- Zoove Extends To Sprint, T-Mobile
Online Media Daily, Mark Walsh - Monday, March 14, 2011
Zoove, the company behind the StarStar dialing codes that marketers can u ...
- Half of Boomerangers Say I Want it Now
Research Brief, Jack Loechner - Friday, March 11, 2011
According to a new study by Luminosity Marketing, almost 2/3 of Boomera ...
- Youth Marketing Means Influencing The Influencers
MediaDailyNews, Wayne Friedman - Wednesday, March 9, 2011
Youth-targeted grassroots marketing can be a difficult job -- but not impossibl ...
- Mobile Rocks
Research Brief, Jack Loechner - Thursday, March 10, 2011
According to the comScore 2010 Mobile Year in Review report, mobile med ...
- TWC Launches Aggressive Marketing To Draw Video Customers
MediaDailyNews, David Goetzl - Tuesday, March 8, 2011
Comcast has invested heavily in trying to lure new customers. DirecTV h ...
- FTC Pushes Industry To Protect Consumer Privacy
MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2011
David Vladeck, director of the bureau of consumer protection, Federal Trade Commissio ...
- Small Business Rushes to Social Marketing
Research Brief, Jack Loechner - Wednesday, March 9, 2011
MerchantCircle, the largest online network of local business owners in the natio ...
- Face Time: New App Reads Facial Responses, Boon To Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
Tell us what you really think. Marketers have been trying to g ...
- Confessions Of (An Awful) Multi-Level Marketer
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 2, 2011
I've never told anyone -- ever -- about a little side professi ...
- Facebook Dragged Into Spa's Trademark Dispute
Online Media Daily, Wendy Davis - Tuesday, March 1, 2011
In January, Facebook allegedly shut down the Albany spa's page because ...
- Enterprise Ads Are 'Major Shift' In Strategy
Marketing Daily, Tanya Gazdik - Monday, February 28, 2011
In the past, employees have been shown picking customers up or openi ...
- Search Marketing Salaries: What Are You Worth?
Around the Net in Search Marketing, Laurie Sullivan - Sunday, February 27, 2011
Anna Maria Virzi points to a study from Crandall Associates that sugges ...
- Marketing Focus: Agent209 Targets Online Brand Influencers
Online Media Daily, Gavin O'Malley - Friday, February 25, 2011
With the help of consulting firm DeepMile, Digitas is rolling out ...
- MediaTrust Nabs $3 Million in Funding
Online Media Daily, - Thursday, February 24, 2011
MediaTrust,a digital performance marketing firm based in New York and Los Angele ...
- Kaminkow Named First Female CEO, TracyLocke
MediaDailyNews, Fern Siegel - Wednesday, February 23, 2011
Beth Ann Kaminkow has broken the glass ceiling at TracyLocke, becoming i ...
- Halogen Boosts Management With Horan Hire
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 23, 2011
Online marketing firm Halogen Media Group has named former About.com and I ...
- Sanofi-Aventis, International Vaccine Institute Partner
Marketing Daily, Tanya Gazdik - Monday, February 21, 2011
The two groups aim to raise awareness and move dengue vaccination high ...
- NetShelter, Matter Network Team For Green Marketing
Online Media Daily, Gavin O'Malley - Friday, February 18, 2011
Adding a shade of green to its offerings, content network NetShelter Technolo ...
- Urban Airship Promotes New Tools For Mobile Marketers
Online Media Daily, - Thursday, February 17, 2011
Urban Airship, provider of a mobile services platform that helps marketers devel ...
- M-Commerce Growing, Limited Interest In Location-Based Marketing
Online Media Daily, Mark Walsh - Wednesday, February 16, 2011
Forrester expects m-commerce to maintain its momentum during 2011. The combination ...
- AOL, TV Marketers Must Build Digital Alliances
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
The new vision of AOL as a marketing partner for television programme ...