- Most Popular Marketing Tool For Local Biz: Facebook
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
A striking 70% of small businesses now use Facebook to reach consumer ...
- 'Like' Minded: RadiumOne Buttons Target Advertising
Online Media Daily, Mark Walsh - Tuesday, February 15, 2011
RadiumOne, the social-data driven ad network launched last year by serial entreprene ...
- Confessions of an Online Media Seller
Online Media Daily, George Stewart - Monday, February 14, 2011
With all the technological power of online, we have not yet connect ...
- Marketers Worry About NBA Labor Dispute
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
NBA Commissioner David Stern said Thursday that the league and its player ...
- MediaVest USA Names Chadha EVP
MediaDailyNews, - Wednesday, February 9, 2011
Sam Chadha joins MediaVest USA as executive vice president, managing director, leadi ...
- What The F**k Is MMO?
Show Daily, Joe Mandese - Thursday, February 10, 2011
That's pretty much what Best Buy CMO Barry Judge said during t ...
- Online Viewers Decrease TV Time, Up Video Watching
Online Media Daily, Gavin O'Malley - Wednesday, February 2, 2011
Has online video viewing reached a plateau? Well, while a full 6 ...
- Little Tags Can Prove Costly - If You Neglect Them
Online Media Daily, Paul Cook - Tuesday, February 1, 2011
CMOs increasingly have to focus on the ROI for Web properties. The ...
- Mobile Marketing Is Exploding, So Get A Strategy
Online Media Daily, David Berkowitz - Monday, January 31, 2011
2011 is the year that two key mobile trends will converge. Consume ...
- Razorfish: Facebook, Twitter Don't Make Customers Feel Valued
Online Media Daily, Mark Walsh - Monday, January 31, 2011
While marketers have flocked to social platforms like Facebook and Twitter, consume ...
- Qwiki To Connect Facebook, LinkedIn To Personal Info
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
Marketers wanting to create a comprehensive story about a product or servi ...
- NBCU/Comcast Readies For Mega-Marketing Packages
TVBlog, David Goetzl - Monday, January 31, 2011
Get ready for Ryan Seacrest to interview an animated bunny on E! ...
- Facebook As Marketing Tool: Bringing Producers And Programmers Together
MediaDailyNews, David Goetzl - Tuesday, January 25, 2011
For a decade, there has been at least lip service paid ...
- Small Businesses Planning Techie Marketing
Research Brief, Jack Loechner - Wednesday, January 26, 2011
According to the Ad-ology 2011 Small Business Marketing Forecast, small business owne ...
- Samuel Named CMO, Gravity
MediaDailyNews, - Friday, January 21, 2011
International content creation and brand communications company Gravity has named Bob Samu ...
- Distribution, User Experiences Critical To Marketing
MediaDailyNews, Tom Adamski - Thursday, January 20, 2011
Distribution has become a great differentiator in modern marketing. As the technolo ...
- SNY Renews TV, Marketing Partnership With New York Jets
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
SNY, the regional sports network, home to MLB's New York Mets, sign ...
- Emailvision Acquires Social Marketing Firm ObjectiveMarketer
Online Media Daily, Gavin O'Malley - Wednesday, January 19, 2011
As further evidence of social media's rising currency, email service provider Emailvisi ...
- Business Development and Marketing A Priority For Small Business
Research Brief, Jack Loechner - Wednesday, January 19, 2011
An overwhelming majority of small business owners plan to spend money ...
- Interactive Marketing of the Future: Digital Signage and Proximity Marketing
MediaDailyNews, Alex Romanov - Monday, January 17, 2011
What's the solution to rise above the white noise? Proximity marketing, ...
- Why Does Marketing Have To Be So Damned Hard?
Metrics Insider, Pat LaPointe - Tuesday, January 18, 2011
Fact: Failure rates in marketing are astronomically high. Only a small fracti ...
- Marathon Oil To Sell Its Refining And Marketing Arms
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 14, 2011
The largest refiner in the U.S. Midwest is set to sell i ...
- Consuegra To CMO, Forbes Media
MediaDailyNews, - Thursday, January 13, 2011
Jorge Consuegra has joined Forbes Media as chief marketing officer. Most recentl ...
- 2011: A Marketing Integration Odyssey
Online Spin, Joe Marchese - Tuesday, January 11, 2011
Most people in media or advertising would agree that good marketing strate ...
- Southwest Airlines Intros New Rewards Program
Marketing Daily, - Friday, January 7, 2011
Southwest Airlines is launching a new Rapid Rewards program, the carrier's freque ...
- Cunningham Leads Halo Client Services
MediaDailyNews, - Thursday, January 6, 2011
The Halo Group, a New York-based branding and marketing communications agency, hir ...
- ARF Appointments Signal Emphasis On Media Vs. Marketing
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2011
The Advertising Research Foundation Tuesday tapped another long-time media research executive ...
- Organization Influence on Email Marketing Effectiveness
Research Brief, Jack Loechner - Wednesday, January 5, 2011
MarketingSherpa has conducted new research and comprehensively rewritten the 2011 Email Marketi ...
- McDonald's Names Navarro VP, Multicultural Marketing
MediaDailyNews, - Tuesday, December 28, 2010
McDonald's USA has promoted Edgardo A. Navarro Linares to vice president, multicultur ...
- Crandall Exits Scholastic, Joins Marketing Co.
MediaDailyNews, - Monday, December 27, 2010
Risa Crandall, the publisher of Scholastic Parent & Child, has left t ...