- Don't Worry About Customer Satisfaction If You're Not Going To Do Anything About It
Online Spin, dave.b , Max Kalehoff - Friday, February 19, 2010
The science of harnessing customer loyalty and satisfaction is getting very tren ...
- Shoot Me: New York Markets City, Oscars
MediaDailyNews, Fern Siegel - Tuesday, February 16, 2010
New York is often an unofficial character in many Oscar-winning movies ...
- Consumers Jump From Facebook To Portals
Online Media Daily, Laurie Sullivan - Tuesday, February 16, 2010
Aside from the Fan pages that attract consumers to brands, marketers recogni ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- Ex-Omnicom Birkin Launches Red Peak
MediaDailyNews, - Monday, February 15, 2010
Michael Birkin has formed The Red Peak Group, a global marketing servic ...
- Microsoft's Troberman Steps Into Newly Created CMO Role
Online Media Daily, Gavin O'Malley - Thursday, February 11, 2010
As part of a broader realignment of its Central Marketing Group, Microso ...
- How Much Are Domain Names For Campaigns Worth?
Online Media Daily, Laurie Sullivan - Wednesday, February 10, 2010
Marketing and advertising agencies looking to strengthen campaigns might pay just abo ...
- What's In A Number?
Online Spin, Cory Treffiletti - Wednesday, February 10, 2010
Marketing is all about numbers. Whether you're building a brand or drivi ...
- Confidence Lacking In Use of Online Personalization Tools
Research Brief, Jack Loechner - Tuesday, February 9, 2010
According to a new Coremetrics study, "The Face of the New Marketer ...
- AMR: B-to-B Online Marketing Will Grow 8% This Year
MediaDailyNews, - Monday, February 8, 2010
AMR International's latest survey says b-to-b online marketing was worth $3 billi ...
- M-Commerce Shoppers Specific About Recommendations
Research Brief, Jack Loechner - Thursday, February 4, 2010
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commer ...
- How To Capitalize On Competitors' Failures In Search
SearchBlog, Laurie Sullivan - Thursday, February 4, 2010
It's a no-brainer that if marketers observe products or services that fai ...
- How To Avoid A 'Holey War' Of Spending
Metrics Insider, Pat LaPointe - Wednesday, February 3, 2010
My friend and business partner, Dave Reibstein of Wharton School, writes ...
- Loyalty Programs Need to Engage
Research Brief, Jack Loechner - Tuesday, February 2, 2010
A new report from the Chief Marketing Officer (CMO) Council report indicat ...
- Cincinnati Touted As Consumer Marketing Hub
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 28, 2010
...
- Mom Marketing
Research Brief, Jack Loechner - Thursday, January 28, 2010
According to a Retail Advertising and Marketing Association survey conducted by BIGresearc ...
- The Power of Nostalgia in Advertising
Marketing Daily, Bob Deutsch - Monday, January 25, 2010
As we age, our nostalgic yearnings grow, making us more receptive ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Fox Biz Net, Tennis Channel Serve Co-Marketing Deal
MediaDailyNews, David Goetzl - Thursday, January 21, 2010
Fox Business Network and the Tennis Channel have expanded their co-marketing arrangeme ...
- DMA Searches For New CEO
MediaDailyNews, - Tuesday, January 19, 2010
Direct Marketing Association, a global trade association of businesses and nonprofit multichann ...
- Help Yourself: Web Tips For Small Businesses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 19, 2010
Small-business owners need to know how to help themselves. Most are ...
- AMC Mobile Tour Promotes 'Breaking Bad'
MediaDailyNews, David Goetzl - Thursday, January 14, 2010
The lead character in AMC's "Breaking Bad" runs his drug-dealing enterprise fr ...
- Mag Bag: Big Publishers Push Marketing
MediaDailyNews, Erik Sass - Thursday, January 14, 2010
Hoping to parlay a rumored economic turnaround into a rebound for magazine ...
- BlueKai, CPM Partnership Offers Marketers Enhanced Audience Targeting
Online Media Daily, Gavin O'Malley - Thursday, January 14, 2010
Intent-focused, auction-based data exchange BlueKai has partnered with ad technology company C ...
- Everyone's A Critic: The Splinters Of Our Discontent
Performance Marketing Insider, Gord Hotchkiss - Thursday, January 14, 2010
I had a bout of inbox convergence today. Just as I w ...
- A Peek Behind The Curtain; What Do Future Consumers Look Like
Research Brief, Jack Loechner - Wednesday, January 13, 2010
According to a summary report by Doug Anderson, SVP, Research & Developmen ...
- Simple Email, Simple Results
Email Insider, editor , David Baker - Monday, January 11, 2010
Are we shooting high enough when building, planning and executing our eC ...
- 'Boss' Gets New CEOs, Companies To Profile
MediaDailyNews, Wayne Friedman - Saturday, January 9, 2010
PASADENA, Calif. -- CBS' new reality series "Undercover Boss" will add so ...
- The World's Intentions At Our Fingertips
Performance Marketing Insider, Gord Hotchkiss - Thursday, January 7, 2010
We've made Google a verb. What does that mean? Well, for o ...
- Creativity Feeds The Data Beast (And Digital Killed The TV Star)
Online Spin, Cory Treffiletti - Wednesday, January 6, 2010
I started last year by talking about the balance between art a ...