- Advertisers, Marketers Wise To Target Techfluentials
MediaDailyNews, Aaron Baar - Saturday, January 2, 2010
Technology and electronics marketers may want to begin 2010 targeting a sma ...
- Green Marketing More of a Trend Than a Fad
Research Brief, Jack Loechner - Monday, January 4, 2010
Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audienc ...
- Kroger Ditches P&G E-Coupon Partnership
MediaDailyNews, Erik Sass - Wednesday, December 23, 2009
Even when they succeed, innovative digital marketing strategies still face a numb ...
- Social Media In Marketing Plans, But Resources Limited
Research Brief, Jack Loechner - Thursday, December 24, 2009
According to The Social Media and Online PR Report, published by Econsultan ...
- Kris Kringle, Marketing Guru
Email Insider, Jordan Ayan - Wednesday, December 23, 2009
It's common for words like "expert" and "guru" to get tossed arou ...
- TAG Heuer Keeps Tiger Woods
MediaDailyNews, - Monday, December 21, 2009
TAG Heuer will maintain its relationship with golfer Tiger Woods, but modi ...
- Fox's 'Idol' Gets New 'Start'
MediaDailyNews, Wayne Friedman - Friday, December 18, 2009
Fox's early marketing efforts for the ninth season of "American Idol," t ...
- Paris Hilton Forges Intimate Relationship With Consumers
Online Media Daily, Laurie Sullivan - Wednesday, December 16, 2009
Paris Hilton is using her line of hair and beauty products ...
- ANA Invites Constitution Signees
Marketing Daily, - Monday, December 14, 2009
An integral part of the Association of National Advertisers' year-long 100th anniversa ...
- Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil.
MediaDailyNews, Karl Greenberg - Friday, December 11, 2009
A Forrester marketing forecast predicts that interactive marketing will approach $55 billi ...
- Targeted Spend: LGBT Put More Under the Tree
MediaDailyNews, Erik Sass - Wednesday, December 9, 2009
Lesbian, gay, bisexual and transgender consumers are more likely than their heterosexu ...
- Regarding Bravery
Online Spin, Kendall Allen - Monday, December 7, 2009
In two very different settings, two comments were made over the pa ...
- Marketing Spend For Email and Social Media Top Plans for 2010
Research Brief, Jack Loechner - Monday, December 7, 2009
According to the November "2010 Marketing Trends Survey" of business leaders ...
- Small Business Marketing Spend Plans for 2010
Research Brief, Jack Loechner - Friday, December 4, 2009
According to the results of a recent survey of small businesses ...
- Marketers: Shift Your Paradigms
Performance Marketing Insider, Gord Hotchkiss - Thursday, December 3, 2009
I think I know what I want to do with the re ...
- What Outrage? Glenn Beck Shouts, Smaller Marketers Stay Put
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" sh ...
- Media X: Cruel To Be Kind
MediaDailyNews, Jack Feuer - Tuesday, November 24, 2009
At the 11th hour of this short-lived but proudly caustic column, ...
- Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
MediaDailyNews, David Goetzl - Tuesday, November 24, 2009
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup market ...
- Process Paralysis And The Need To Act Quickly (Sounds Like Fun)
Online Spin, Cory Treffiletti - Wednesday, November 25, 2009
I was reading some articles and catching up over the weekend wh ...
- Mobile Market Going Up, But It's A Slippery Slope
Research Brief, Jack Loechner - Wednesday, November 25, 2009
According to an analysis of BIGresearch's Simultaneous Media Usage Survey of ov ...
- The Absolute Essence Of Your Marketing Message
Performance Marketing Insider, Kaila Colbin - Tuesday, November 24, 2009
Imagine for a moment that you're an iconographer. Your job is ...
- P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products
MediaDailyNews, David Goetzl - Friday, November 20, 2009
Procter & Gamble became the second leading marketer to emphasize it nee ...
- Coke Targets Multicultural Communities Year Round
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- MMA Goes Deep With Its Definition
MoBlog, Mark Walsh - Wednesday, November 18, 2009
Mobile marketing is tough enough without having to struggle to define i ...
- MMA Unveils New Definition Of 'Mobile Marketing'
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
The Mobile Marketing Association Tuesday released revisions to its definition of "mobi ...
- Friendless: Chief Marketers Spend Little On Social Media
MediaDailyNews, David Goetzl - Monday, November 16, 2009
Twitter may be booming, and Facebook stratospheric, but leading chief marketing office ...
- Diageo OK With NFL 'Morgan' Move
MediaDailyNews, David Goetzl - Friday, November 13, 2009
Diageo was not about to let a stunt some branded as marketi ...
- Merkle Forms Market Research Practice
MediaDailyNews, - Thursday, November 12, 2009
Merkle, a customer relationship marketing agencies, has formed a new Market Resear ...
- OMD Joins CBS Vision's Consumer Research Facility
Around the Net In Media, Joan Voight - Sunday, November 8, 2009
OMD is establishing a research partnership with CBS Vision and its Televisi ...
- Social Credit For CSR Purchases Key To Consumers
Marketing Daily, Aronté Bennett - Friday, November 6, 2009
It is well-documented that products with a CSR-association are extremely popular; consume ...