- Why It's No Time For Marketers To Call 'Time Out'
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Dr. William Sutton, an authority on sports marketing and management, tells Bar ...
- Sears Gets Exclusive Rights To New, Upscale Jenn-Air Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Sears will become the exclusive national chain supplier of Whirlpool's Jenn-Air appliance ...
- Hearst, Time, Wenner Plot Promos for Mag Industry
Around the Net In Media, Joan Voight - Wednesday, November 4, 2009
Hearst Magazines president Cathie Black, Time Inc. chairman Ann Moore and Wenn ...
- Chrysler Unveils Ambitious Five-Year Plan
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Chrysler, under the aegis of Fiat since early this year, revealed i ...
- Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicl ...
- Keystone Resort Offers Sweepstakes
Marketing Daily, - Thursday, November 5, 2009
In an effort to draw early-season skiers and snowboarders, Keystone Resort wi ...
- Kraft Net Revenues Decline, But '09 Guidance Raised
Marketing Daily, Karlene Lukovitz - Wednesday, November 4, 2009
Kraft Foods Inc.'s Q3 '09 net revenues declined 5.7% to $9.8 billio ...
- GMA Study: Shopper Marketing Still Siloed
Marketing Daily, Karlene Lukovitz - Tuesday, November 3, 2009
Shopper marketing continues to grow in importance for CPGs and retailers, b ...
- MDC's McDonald Building Addressable Marketing, Ad Portfolio
MediaDailyNews, David Goetzl - Monday, November 2, 2009
MDC Partners has tapped Chris McDonald to advise agencies in bolstering da ...
- Marketers' Yawn: 'The Recession is Over'
Online Spin, Kendall Allen - Monday, November 2, 2009
It seemed to be another one of those weeks when "the-recession-is-over"speak spike ...
- Q&A With MSG Sports Prexy Scott O'Neil On Delta Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
...
- P&G To Boost Market Spend, Product Innovation In 2010
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- Meyers To COO, TRA
MediaDailyNews, - Thursday, October 29, 2009
TRA Inc., the market research company that seeks to link viewing da ...
- Media X: Future Shock
MediaDailyNews, Jack Feuer - Tuesday, October 27, 2009
Digital is not nearly done with us. We need to figure o ...
- Tough Week? Tough Year? Just Remember 3 Words
MediaDailyNews, Claudia Cahill - Tuesday, October 27, 2009
Whatever the challenge, perseverance, courage and collaboration will see us through a ...
- Group M, Yahoo Partner To Join Brands, Programming
MediaDailyNews, - Wednesday, October 21, 2009
WPP's GroupM Entertainment and Yahoo Inc. have partnered to help marketers creative ...
- Trust Is The New Black
Online Spin, Dave Morgan - Thursday, October 22, 2009
Today, more people can have more relationships -- personal, business, casual, forma ...
- eMarketer Revises Online Ad Outlook, Expects 2.9% Drop In 2009
Online Media Daily, - Monday, October 19, 2009
Market research firm eMarketer has revised its online ad spending forecast f ...
- Free And Meaningful: The Future Of Marketing?
Online Spin, Joe Marchese - Tuesday, October 20, 2009
During my honeymoon I actually unplugged for nearly three weeks -- wel ...
- Committee Recommends Repeal Of Law Limiting Collection Of Minors' Data
Online Media Daily, Wendy Davis - Friday, October 16, 2009
A committee of the Maine legislature voted Friday to recommend the repe ...
- Unica Releases Universal Web Tag
Online Media Daily, Laurie Sullivan - Monday, October 19, 2009
Unica will unveil Monday one Web-page tag that combines analytics, email marketin ...
- Digital Congruence Vs. Herding Cats
Online Spin, Kendall Allen - Monday, October 19, 2009
On some sectors, there is a high emphasis on using digital ...
- O&M, MarketShare For Strategic Partnership
MediaDailyNews, - Thursday, October 15, 2009
Ogilvy & Mather Worldwide and MarketShare Partners have announced a strategic marketi ...
- Are Marketers More Important Than Developers?
Online Spin, dave.b , Max Kalehoff - Friday, October 16, 2009
"In tech startups, marketers are more important than developers." That's what o ...
- MacFarlane Does a Variety Show in Microsoft Marketing Deal
Around the Net In Media, Joan Voight - Tuesday, October 13, 2009
"Family Guy" creator Seth MacFarlane and Alex Borstein will host a quasi-infomerci ...
- NYC & Co, Warner Bros. Go 'Wild'
MediaDailyNews, - Tuesday, October 13, 2009
NYC & Company is partnering with Warner Brothers Pictures to market t ...
- Botway Joins WMI As CEO
MediaDailyNews, David Goetzl - Friday, October 9, 2009
Former top OmnicomMediaGroup executive Jill Botway has joined WMI as CEO. T ...
- Gatorade Refreshes Brand, Ad Efforts For '10
MediaDailyNews, David Goetzl - Thursday, October 8, 2009
Top executives at PepsiCo. indicated Wednesday that consumer cost-cutting may have contribut ...
- Legal Expert Questions FTC's New Blogger Rules
Online Media Daily, Wendy Davis - Wednesday, October 7, 2009
The FTC's recommendations that bloggers disclose freebies has drawn much controversy th ...
- Adcolor Strengthens Diversity Efforts
MediaDailyNews, - Monday, October 5, 2009
The Adcolor Industry Coalition wants to strengthen diversity retention throughout the marketi ...