- Marketing Hiring To Rise In The Coming Year
Marketing Daily, - Saturday, October 3, 2009
The recession has been punishing for out-of-work marketing execs in the la ...
- 2010 Job Survey: 55% Of Execs Won't Hire, 34% See Increases
MediaDailyNews, Wayne Friedman - Friday, October 2, 2009
Over half of advertising and marketing executives polled said they had ...
- Subaru Helps Drive Logo's 'Legacy'
MediaDailyNews, Karl Greenberg - Friday, October 2, 2009
Subaru is promoting both its Legacy and the idea of one's person ...
- ABC Grabs Majority Of Upscale Viewers
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2009
Upscale TV viewers are still prime customers for TV marketers -- an ...
- Media X: Passion of the Primates
MediaDailyNews, Jack Feuer - Tuesday, September 29, 2009
Let me tell you about monkey music and the Fighting Irish a ...
- Weisenberg To SVP, Marketing, Sundance
MediaDailyNews, - Wednesday, September 23, 2009
Sundance Channel named Shari Weisenberg senior vice president of marketing. ...
- Dunkin' To Make 'Create Donut' Contest Annual Event
Marketing Daily, Nina Lentini - Tuesday, September 22, 2009
The contest was part of Dunkin's integrated effort to "rekindle America's lo ...
- Word Of Mouth Best Way To Reach Gamers
Marketing Daily, Aaron Baar - Monday, September 21, 2009
For all of the advertising, guerrilla marketing and other approaches that vid ...
- Periodic Agency Evaluation Promotes Integrated Marketing Strategies
Research Brief, Jack Loechner - Tuesday, September 22, 2009
According to a survey conducted by the ANA (Association of National Advertisers ...
- Marketers: Design Better Mobile Sites
MediaDailyNews, Aaron Baar - Thursday, September 17, 2009
The number of consumers using their mobile devices to access the Intern ...
- ANA: Good Communication Vital For Marketers, Agencies
MediaDailyNews, Karl Greenberg - Tuesday, September 15, 2009
An inaugural study by the Association of National Advertisers (ANA) suggests th ...
- Is Fantasy Football The Best Marketing Program Ever? Yes!
Online Spin, Cory Treffiletti - Wednesday, September 16, 2009
Without a doubt, fantasy football is the most perfect example of integrat ...
- In Search Of True Value
MediaDailyNews, Bob Rose - Monday, September 14, 2009
Great marketing communications programs continue to be the best way to bui ...
- The Wiggles Can Teach Marketers A Thing Or Two
Online Spin, dave.b , Max Kalehoff - Friday, September 11, 2009
One of the unfortunate turnoffs of big entertainment acts is the accompanyi ...
- CPL Gains Traction For Marketing Leads
Research Brief, Jack Loechner - Thursday, September 10, 2009
According to the Cost per Lead Advertising Data Report from Pontiflex, markete ...
- NFL Names 2 Media/Marketing Execs
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
The NFL has revamped its top marketing and media positions. NFL veter ...
- The Nine Most Overlooked Elements Of Digital Marketing
Online Spin, Cory Treffiletti - Wednesday, September 9, 2009
Today is sponsored by the number "nine," just like back when ...
- ExactTarget Acquires Keymail, Expands Internationally
Online Media Daily, - Tuesday, September 8, 2009
Four months after closing a $70 million round of venture capital fundin ...
- Take Two: Networks Relaunch Shows
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2009
Broadcast networks have a new marketing emphasis this year: Relaunching more second-ye ...
- Truly Great Marketing Comes From Strong Culture
Online Spin, dave.b , Max Kalehoff - Friday, September 4, 2009
I frequently preach to my peers at my company that the marketi ...
- Publicis Modem CEO Departs For Meredith
Around the Net In Media, Joan Voight - Tuesday, September 1, 2009
Meredith has hired Martin Reidy as president of its integrated marketing uni ...
- Media X: Mutant Chronicles
MediaDailyNews, Jack Feuer - Tuesday, September 1, 2009
Every major media agency has a barter unit hidden away, like t ...
- Hallmark Channel Ups McAvoy To SVP, Marketing
MediaDailyNews, - Tuesday, September 1, 2009
Hallmark Channel has promoted Susanne Smith McAvoy to senior vice president, marketin ...
- Meredith Taps Publicis' Reidy To Run Marketing, Digital Operations
Online Media Daily, Joe Mandese - Wednesday, September 2, 2009
Meredith Corp., a big magazine publisher and operator of TV stations th ...
- Media Bartering Is Back on the Rise
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
The practice of bartering a marketer's distressed assets for media credits h ...
- Peacock Struts 'Colorful' Campaign
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, August 31, 2009
NBC will be adding a subtle two-word marketing tweak to its fa ...
- Maine AG Says New Marketing Law Raises Concerns
Online Media Daily, Wendy Davis - Sunday, August 30, 2009
A new Maine law restricting marketing to minors is so problematic th ...
- Omniture Launches CMO.com
Online Media Daily, Mark Walsh - Thursday, August 27, 2009
Web analytics firm Omniture Thursday
launched CMO.com, a news and informati ...
- Heinz To Raise Spending Cap To Keep Ketchup Flowing
MediaDailyNews, David Goetzl - Friday, August 21, 2009
H.J. Heinz Co., which saw a 3% increase in marketing outlays ...
- NBC, Amex Make Small Biz 'Shine'
MediaDailyNews, - Wednesday, August 19, 2009
NBC Universal and American Express have created a cross-platform campaign to showca ...