Hallmark Channel has promoted Susanne Smith McAvoy to senior vice president, marketing. McAvoy will oversee marketing and branding for the channels, directing teams responsible for developing the
networks' multiplatform campaigns. She will also liaison with Hallmark Cards to develop synergistic opportunities with its other brand extensions and the nearly 4,000 Hallmark Gold Crown retail
stores. Prior to Hallmark, she held sales/marketing posts at Bravo and Comcast Spotlight.