• by Wayne Friedman , September 8, 2009

The NFL has revamped its top marketing and media positions. NFL veteran executive Mark Waller has been named the league's chief marketing officer -- a new position -- and former NBC executive Keith Turner has been named senior vice president of media sales and sponsorship.

Waller will be responsible for all NFL branding, marketing and promotions for all its platforms. He will continue to oversee the international business.

Waller had been senior vice president of the league for the past three years, responsible for integrating marketing functions operating across all NFL platforms, such as NFL Ventures, NFL Network and NFL.com.

Previously, he has a senior marketing executive at the big consumer products company, Diageo.

Turner had been president of sales and marketing for NBC Universal from 1998-2006, where he headed advertising sales and marketing efforts for all of NBC's properties, including the Olympics, NBC Universal cable networks -- Bravo, CNBC, MSNBC, Sci Fi, Telemundo and USA -- as well as online woman's destination, iVillage.

Most recently, Turner has been vice chairman of direct-response advertising firm Mercury Media.

Under his new position at the NFL, Turner will now be responsible for advertising sales for all NFL media platforms -- NFL Network, NFL.com and NFL Mobile. He'll also handle national sponsorship programs that integrate media assets, such as those of NFL network television partners: ESPN, CBS, Fox and NBC.

Turner's position is essentially replacing two executives -- Peter Murray, who headed partnership marketing and went to the William Morris Agency some months ago, and Ron Furman, who ran consumer marketing and sales for the league and departed back in June for a senior advertising position at Comcast's cable networks.