- Marketers Budget Cutting Slows Down, New Projects Speed Up
Research Brief, Jack Loechner - Wednesday, August 19, 2009
A year ago and six months ago the Association of National Advertise ...
- Media X: Show and Tell
MediaDailyNews, Jack Feuer - Tuesday, August 18, 2009
Who says sitcoms are dead? The best show on TV is ...
- Digital Duo: Zoom Media Interacts With LocaModa
MediaDailyNews, Erik Sass - Monday, August 17, 2009
Zoom Media & Marketing, which operates a network of digital out-of-home vid ...
- How Technology Changes Entertainment Marketing
Online Spin, Joe Marchese - Tuesday, August 18, 2009
Advances in technology and changes in consumer behavior are affecting marketing acro ...
- Ambiguity in Marketing
Email Insider, editor , David Baker - Monday, August 17, 2009
I live in the agency world. Our jobs are to inspire a ...
- Wildfire Acquires Keystone Marketing
MediaDailyNews, - Friday, August 14, 2009
Wildfire, a Winston-Salem-based marketing communications firm, has acquired Keystone Marketing, which integrat ...
- Just An Online Minute... BATting A Thousand At The Hill
Just An Online Minute, Kelly Samardak - Thursday, August 13, 2009
Oh, Murray Hill, you do not disappoint. Ordinarily I avoid Murray Hi ...
- Monster Moves Media Chores To OMD
Around the Net In Media, Joan Voight - Tuesday, August 11, 2009
OMD has added media planning and buying duties for job site Monster.co ...
- ClearSaleing Turns Sesame Street Guessing Game Into Science
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
What ads impact the consumer's purchase more than the others? While ...
- Push To End DTC Drug Ads Has Many Fronts; Little Chance Of Success
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
Direct-to-consumer pharmaceutical advertising is under siege in Congress from numerous directions. Re ...
- Bud Light Is Getting Back Its Sense of Humor
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
Finding that "Drinkability" apparently doesn't sell beer as well as a f ...
- Sam's Opens Más Club In Houston Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
The Más Club that Wal-Mart opened in Houston on Thursday is pa ...
- OPA Names Grignon SVP, Marketing
MediaDailyNews, - Wednesday, July 29, 2009
The Online Publishers Association named Perianne Grignon senior vice president of market ...
- MSLO Taps Balis To Head Media Sales
MediaDailyNews, David Goetzl - Tuesday, July 28, 2009
Martha Stewart Living Omnimedia has hired Janet Balis to serve as executi ...
- Email Marketing Budgets Up, Ad Budgets Down
Research Brief, Jack Loechner - Tuesday, July 28, 2009
According to the June "2009 Marketing Trends Survey" by StrongMail Systems, ev ...
- Our Awkward Relationship With Competition
Online Spin, Kendall Allen - Monday, July 27, 2009
Naturally, in the business world, competition is a fact of life. B ...
- Consumers Want New Food Products
Research Brief, Jack Loechner - Monday, July 27, 2009
A recent study conducted by Ipsos Marketing, Consumer Goods shows that wh ...
- Valassis Wins $300 Mil in Suit Against News Corp. Unit
Around the Net In Media, Joan Voight - Thursday, July 23, 2009
A Michigan court judge awarded newspaper coupon company Valassis Communications $300 milli ...
- 'Boston Globe' Launches Nontraditional Marketing Dept.
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
Boston Globe Media has launched BGM Experiential, a new business division th ...
- Media X: Top Down
MediaDailyNews, Jack Feuer - Tuesday, July 21, 2009
Why spend a small fortune trying to talk to probably hundreds ...
- Keeping Mobile: Meredith Corp. Buys Stake In Hyperfactory
MediaDailyNews, Erik Sass - Tuesday, July 21, 2009
Determined to continue transitioning to a multiplatform media company, Meredith Corp. h ...
- Dentsu Creates Sports America Unit To Expand Reach
MediaDailyNews, David Goetzl - Friday, July 17, 2009
Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketi ...
- Active Duty Military Are Active Consumers
Research Brief, Jack Loechner - Monday, July 20, 2009
Another market capsulated. Alloy Media + Marketing has completed a national stu ...
- Correction: Anna Sui Maintains Alliance With 'Gossip Girl'
MediaDailyNews, - Wednesday, July 15, 2009
Anna Sui "muse" for her Target collection continues to be the fo ...
- Designers Who Couldn't Get To NeoCon Experience New Paint Via Twitter
Online Media Daily, Amanda Domurad - Wednesday, July 15, 2009
The people behind Post-Its and dry erase boards will not be hap ...
- MMA Unveils Affiliate Member Program
Online Media Daily, Mark Walsh - Wednesday, July 15, 2009
Expanding its effort to clean up mobile marketing, the Mobile Marketing Associati ...
- Dear Bev: Looking for some advice on whether you're ready to be the boss? How about insights on teamwork and strategy?
MediaDailyNews, Beverly Weinstein - Tuesday, July 14, 2009
Looking for career advice? If you work at Time Inc, you g ...
- NBC, McDonalds' Monopoly Push Fall Lineup, 'Leno'
MediaDailyNews, Wayne Friedman - Monday, July 13, 2009
Looking for off-air marketing help for its fall TV shows -- wi ...
- Clownfish Takes Ecoconcious SEO Seriously
Online Media Daily, Laurie Sullivan - Monday, July 13, 2009
Environmental search marketing campaigns could become the next frontier in tying ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...