- Marketing Alliance: Banana Republic Goes 'Mad' For 'Men'
MediaDailyNews, Wayne Friedman - Friday, July 10, 2009
Dressing up AMC's "Mad Men," Banana Republic has entered into a marketi ...
- Media X: Kickin' From The Hip
MediaDailyNews, Jack Feuer - Tuesday, July 7, 2009
Consumers are besieged by poorly thought out and inelegantly executed attempts ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...
- Marketers: Kids Spending More Time, Money Online
MediaDailyNews, Laurie Sullivan - Tuesday, July 7, 2009
Marketers looking to connect with kids should go online, since kids a ...
- CognitiveDATA Aquires Catalog Marketer CMS Direct
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketi ...
- Tool Aims For Easy Data Integration And Targeting For Email Campaigns
Online Media Daily, Laurie Sullivan - Monday, July 6, 2009
Having quick and easy access to data has always been a barri ...
- Medialink Acquired By The NewsMarket
MediaDailyNews, - Thursday, July 2, 2009
Medialink, once the largest of the public relations industry's distributors of vid ...
- Capture Email Addresses While Consumers Shop
Research Brief, Jack Loechner - Thursday, July 2, 2009
The 2009 Email List Growth Study whitepaper by ExactTarget, in collaboration wi ...
- Media X: Wasted on the Young
MediaDailyNews, Jack Feuer - Tuesday, June 30, 2009
When the subject is baby boomers, marketers get it wrong. We aren ...
- Email Eats Social Media
Online Media Daily, Laurie Sullivan - Tuesday, June 30, 2009
StrongMail Systems reported late Tuesday that it acquired social media marketing compa ...
- CBS Launches 'Project L.E.N.O.'
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Looking to take full advantage of the radically changing 10 p.m. ti ...
- Jackson's Gone, But Media, Marketing Frenzy Has Just Begun
MediaDailyNews, Karl Greenberg - Friday, June 26, 2009
Michael Jackson's musical legacy is huge. But the real frenzy that wi ...
- Marketers Like Social Media for Direct Marketing
Research Brief, Jack Loechner - Wednesday, June 24, 2009
StrongMail Systems, Inc., released new survey data that points to the emergen ...
- SendTec Files Chapter 11
Online Media Daily, - Tuesday, June 23, 2009
SendTec, a St. Petersburg, Fla. marketing company, has filed Chapter 11 ...
- The Cost of Data
Email Insider, editor , David Baker - Monday, June 22, 2009
There are going to be some spectacular things happening in the Consum ...
- Radin To CMO, Reader's Digest
MediaDailyNews, - Friday, June 19, 2009
Amy J. Radin was tapped as senior vice president and CMO f ...
- Media X: From the Rear
MediaDailyNews, Jack Feuer - Wednesday, June 17, 2009
I find this column useful for blowing off steam, and I recomme ...
- Marketing Execs Distrust Metrics In Cross-Channel Campaigns
MediaDailyNews, Gavin O'Malley - Monday, June 15, 2009
A clear majority of senior marketers -- 67% -- are now runni ...
- Aha! Search Site Targets Plans To Grow Into Niche Network
Online Media Daily, Laurie Sullivan - Sunday, June 14, 2009
Marketers looking to target consumers with product-specific ads just before they b ...
- 'Touch' Hammers Home A&E Marketing Campaign
MediaDailyNews, Gavin O'Malley - Thursday, June 11, 2009
Mix MC Hammer's landmark single "U Can't Touch This," a crowd ...
- Brand Building Consumer Marketers Shifting Media to Online and WOM/Buzz
Research Brief, Jack Loechner - Thursday, June 11, 2009
A new study by the Association of National Advertisers reports that 4 ...
- Coping With Recession
Research Brief, Jack Loechner - Wednesday, June 3, 2009
Richard Storey, chief strategy officer for M&C Saatchi, London, suggests that recessi ...
- Bravo Launches New Marketing Campaign
MediaDailyNews, Wayne Friedman - Monday, June 1, 2009
The new marketing effort "By Bravo" will replace the network's longtime tagli ...
- CMOs: Just Say No To Ad Nets, Yes To Viral Marketing
MediaDailyNews, Gavin O'Malley - Monday, June 1, 2009
Over the next six months, a majority of senior marketing executives ...
- Marketers: Media Budgets Will Rise With Economic Upturn
MediaDailyNews, Tanya Gazdik - Friday, May 29, 2009
Marketers plan to hit the ground running once the economy takes of ...
- Waking Up To The Word On Multicultural Marketing
Online Spin, Kendall Allen - Monday, June 1, 2009
For an entire period within digital, there has been a serious mo ...
- The King Is Dead. Long Live The Marketer.
MediaDailyNews, Jonathan Block-Verk - Friday, May 29, 2009
As the dust settles on another upfront season, the old adage "conte ...
- Is Your Company The Marketing?
Online Spin, dave.b , Max Kalehoff - Friday, May 29, 2009
In my experience as a marketer at a few leading interactive-marketing a ...
- How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Financial services firms have sunk to their lowest rating ever in Forrest ...
- 'Night' Moves: Campaign Promotes DC, Tie-Ins With Major Brands
MediaDailyNews, Karl Greenberg - Tuesday, May 26, 2009
Obama isn't the capital's only draw. Destination DC, a not-for-profit marketing gro ...