- ESPN Plans Massive World Cup Campaign, 'SportsNation' Coming
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
ESPN's executive vice president of content John Skipper is a known advoca ...
- Chief Marketing Officers Need More Time On The Job
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
Mike Linton, the former CMO at eBay and Best Buy, argues th ...
- Merkle Acquires CognitiveDATA
Marketing Daily, - Monday, May 18, 2009
Columbia, Md.-based Merkle has acquired Little Rock, Ark.-based CognitiveDATA, a marketing technolo ...
- The One Word You Can't Say
Social Media Insider, David Berkowitz - Tuesday, May 19, 2009
There are seven words you can't say on television, according to Geor ...
- Just An Online Minute... The Year In Burgers: An Online Minute Retrospective
Just An Online Minute, Kelly Samardak - Tuesday, May 12, 2009
Do you remember your first birthday? I don't. Maybe it's like yo ...
- Recreating Marketing
Marketing Daily, Curt Doolittle - Tuesday, May 12, 2009
Here is one strategy you should consider: Split your budget in ha ...
- Working Moms Turn To Technology
Research Brief, Jack Loechner - Monday, May 11, 2009
According to M2Moms, 60% of moms feel that marketers are ignoring the ...
- In Hard Times, Cities Place Ads for Themselves
Around the Net In Media, Joan Voight - Friday, May 8, 2009
Forget the online social communities that are all the rage. Real physic ...
- Carr Drives Discovery's Strategic Marketing
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
Discovery Communications TLC has named cable marketing veteran Tom Carr as i ...
- Marketers Search For Social Media Metric
Marketing Daily, David Goetzl - Wednesday, May 6, 2009
Marketers place a lifetime value on customers with addresses on its ema ...
- Wachovia Securities Rebranded As Wells Fargo Advisors
Marketing Daily, - Wednesday, May 6, 2009
Wells Fargo & Co. has rebranded its newly acquired brokerage, Wachovia Securitie ...
- Major Marketers Join For Contest
Marketing Daily, Tanya Gazdik - Tuesday, May 5, 2009
A diverse set of marketers have signed on as participants in t ...
- Nationwide Insurance Selects New Creative Agency
Marketing Daily, - Tuesday, May 5, 2009
McKinney in Durham, N.C. has won creative duties on Nationwide Insurance's $2 ...
- Lyris: Marketers Track Campaigns Via Twitter
Marketing Daily, David Goetzl - Tuesday, May 5, 2009
Lyris is upgrading its Lyris HQ system to allow marketers to gau ...
- Dear Bev: We've had to lay-off staff, but our workload hasn't changed. I don't know how we can still get everything done. Any advice?
MediaDailyNews, Beverly Weinstein - Tuesday, May 5, 2009
Concerns about less staff to do the same, or sometimes more wor ...
- MasterCard CEO Expects Marketing Spend To Grow
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Purchase, N.Y.-based MasterCard Inc. said Friday that its first-quarter profit fell 1 ...
- Teleflora Partners With HSN For Exclusive Bouquets
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Los Angeles-based Teleflora is partnering with the HSN shopping channel to se ...
- E-Marketer ExactTarget Gets $70 Mil. In VC Funding
MediaDailyNews, David Goetzl - Wednesday, May 6, 2009
Email service provider ExactTarget said three venture-capital firms have infused it wi ...
- J.D. Power: iPhone Tops In Customer Satisfaction
Marketing Daily, Aaron Baar - Thursday, April 30, 2009
With ease of navigation and a simple interface, Apple's iPhone earns t ...
- Tecate Sponsors Pacquiao Versus Hatton
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
So what's a Mexican cerveza brand that markets to Mexican Americans doi ...
- Horizon Wins Marketing Duties For Mike's Hard Lemonade
MediaDailyNews, - Thursday, April 30, 2009
Horizon Media won a new business assignment for full marketing services ...
- Paid Search Can Create Negative Impact For Competitors
Online Media Daily, Laurie Sullivan - Friday, May 1, 2009
Marketers looking to boost consumer awareness for products and services, as we ...
- For Sprint, Internet's Immediacy Demonstrates 'Now' Of Network
Marketing Daily, Aaron Baar - Wednesday, April 29, 2009
Sprint today will begin rolling out the online component of its recent ...
- General Mills Network Taps Blogger Moms
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2009
General Mills has launched MyBlogSpark, a network of more than 900 blogger ...
- Sprint Rolls Out Online Campaign
Online Media Daily, Aaron Baar - Thursday, April 30, 2009
It's one thing to tell consumers about the immediacy of a cellul ...
- Clear Channel Radio Axes Corporate Marketing
Marketing Daily, - Tuesday, April 28, 2009
Struggling with falling advertising revenue and a huge debt from the de ...
- Media X: Decades of Disconnect
MediaDailyNews, Jack Feuer - Wednesday, April 29, 2009
It's been over 30 years since I got my first magazine j ...
- Clear Channel Radio Axes Corporate Marketing
MediaDailyNews, Erik Sass - Tuesday, April 28, 2009
Struggling with falling advertising revenue and a huge debt from the de ...
- Church's Chicken Jumps On Twitter Bandwagon
Online Media Daily, Karlene Lukovitz - Wednesday, April 29, 2009
What do Twitter, hip-hop, tradition, family, fellowship and good works have ...
- Verizon Revenues Up In Q1
Marketing Daily, - Monday, April 27, 2009
Verizon Communications reported operating revenues of $26.6 billion for the first quart ...