Nationwide Insurance Selects New Creative Agency

  • May 5, 2009
McKinney in Durham, N.C. has won creative duties on Nationwide Insurance's $210 million ad account, beating out incumbent TM Advertising in Dallas, which has handled the business since 1998.

The review did not include direct marketing duties, which remain at WPP Group's Wunderman in New York. Columbus, Ohio-based Nationwide also is reviewing media duties, which are currently handled by IPG's Universal McCann in New York.

"We are pleased to welcome McKinney as our new partner in supporting the Nationwide brand," said Jennifer Hanley, SVP marketing services for Nationwide, in a statement. "McKinney has demonstrated that they understand the insurance and financial service industry and they have really great ideas about how Nationwide can engage consumers by leveraging some of our key brand assets such as the 'On Your Side' customer experience."--Tanya Irwin



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