Wells Fargo & Co. has rebranded its newly acquired brokerage, Wachovia Securities, as Wells Fargo Advisors.
The new name was selected after receiving financial adviser and customer
input, the San Francisco-based bank said. The new name will be used in marketing beginning this month.
Wells Fargo acquired Wachovia, the second-largest American retail brokerage by number of
brokers, on Dec. 31.--Tanya Irwin