- Twitter Connects Microsoft With IT Pros
Online Media Daily, Laurie Sullivan - Friday, April 24, 2009
One Saturday night around 8 p.m., Stephen Rose receives an email fr ...
- Revamped Facebook Pages Aid Branded Apps
Online Media Daily, Mark Walsh - Thursday, April 23, 2009
One of the aims of Facebook's most recent redesign was for bra ...
- Social Networking Generates Leads, Closes Sales for Marketers
Research Brief, Jack Loechner - Wednesday, April 22, 2009
According to a social media study by Michael Stelzner for the Soci ...
- G5 Adds Social Media To Local Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 21, 2009
G5 Search Marketing is launching a social media tool in its Loc ...
- Mother's Day Spend Expected To Go Down
Marketing Daily, Sarah Mahoney - Friday, April 17, 2009
Many people use the occasion to celebrate relationships with sisters, aunts, a ...
- Go Mobile: Puma Strikes Major Deal For Volvo Race
MediaDailyNews, Wayne Friedman - Friday, April 17, 2009
Athletic apparel company, Puma, has struck a major mobile marketing deal. ...
- Sprite Markets U.K. Singer Via You Tube
MediaDailyNews, Karl Greenberg - Friday, April 17, 2009
You may not know who Katie Vogel is now, but if Coca-Cola ...
- Macy's Launches Eco Marketing Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2009
While Earth Day is actually next Wednesday, Macy's is also linking t ...
- DeRenzo To Chief Marketing Officer, MobiTV
MediaDailyNews, - Tuesday, April 14, 2009
MobiTV has promoted Ray DeRenzo to Chief Marketing Officer. ...
- Armani Exchange Launches Mobile Campaign
Online Media Daily, Mark Walsh - Wednesday, April 15, 2009
Armani has kicked off its first mobile ad campaign in partnership wi ...
- Pfizer Top Pharma Social Brand
Online Media Daily, Mark Walsh - Tuesday, April 14, 2009
Pfizer, Johnson & Johnson and Novartis have the highest "social share ...
- Reliable Tradeshow Audit Info Important to Exhibitors
Research Brief, Jack Loechner - Wednesday, April 15, 2009
According to Forrester Consulting Services for American Business Media, of marketers' budge ...
- Papers, Advertisers Need To Become Agencies
Around the Net In Media, Joan Voight - Tuesday, April 14, 2009
There is a growing sentiment among marketers and media folks that advertise ...
- Microsoft, Discovery Channel Partner On 'Catch' Promo
Online Media Daily, - Tuesday, April 14, 2009
To promote the upcoming fifth season of "Deadliest Catch," the Discovery Chann ...
- Quantcast Shifts Focus Of Audience Measurement From Users To Brands
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
At a time when the online advertising world seems to be shifti ...
- MySpace Initiative Measures Offline ROI With Social Media
Around the Net In Online Marketing, Ross Fadner - Monday, April 13, 2009
A few consumer packaged goods brands aim to prove that you c ...
- Rep Matchmaking Model Emerges For Marketing
Online Media Daily, Laurie Sullivan - Monday, April 13, 2009
Aaron Goldman could become the matchmaker for brands looking to build o ...
- Report: Web To Grow Share Of Media Pie
Around the Net In Online Marketing, Ross Fadner - Thursday, April 9, 2009
As Americans spend more and more of their time on the We ...
- Meeting The Challenges Of Marketing In The Recession
Around the Net In Brand Marketing, Thom Forbes - Monday, April 6, 2009
Jack Neff's lead article in Ad Age's multi-story package on marketing ...
- The New Frugality Could Get Very, Very Old
Around the Net In Brand Marketing, Thom Forbes - Monday, April 6, 2009
If you're counting on a period of The New Wastrality after t ...
- Big Companies Invest In R&D To Grab Sales In Recovery
Around the Net In Brand Marketing, Thom Forbes - Monday, April 6, 2009
...
- Nissan Seeks Slam Dunkers In YouTube Campaign
Online Media Daily, Laurie Sullivan - Monday, April 6, 2009
Nissan has launched a YouTube campaign called Slam Dunk to promote i ...
- A Strategic Path To The Digital Customer
Research Brief, Jack Loechner - Thursday, April 2, 2009
A new executive brief by IBM Global Business Services, based on ...
- Market Research Must Get Real, Not Ideal, Social Scientists Say
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
Research is useless. Some of it anyway -- if it does n ...
- Baseball's Back: Can It Reverse The Curse?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
Major League Baseball is running a new marketing campaign, underscoring the historic ...
- In Rough Economy, Marketers Must Redefine 'Value,' Firm Says
Marketing Daily, Karl Greenberg - Monday, March 30, 2009
A new study by London-based market research firm Hall and Partners th ...
- Smoother Road Around The Corner, J.D. Power Says
Marketing Daily, Karl Greenberg - Friday, March 27, 2009
According to J.D. Power, March is following January and February down t ...
- Sales Down? Not In The Gardening Aisle
Marketing Daily, Sarah Mahoney - Monday, March 30, 2009
While it's certainly no news that consumers are doing more to ke ...
- NBA Shoots European Tour, Sponsors Follow
MediaDailyNews, Karl Greenberg - Thursday, March 26, 2009
The National Basketball Association is jumping a lot of sharks this ye ...
- SheKnows Partners With Mott's For RealMomsGuide
Online Media Daily, - Thursday, March 26, 2009
SheKnows (www.sheknows.com) is launching the RealMomsGuide (www.realmomsguide.com) in partnership with Mott's. T ...